The festive campaigns have not brought an increase in sales ratios, according to the Association of Winemakers.
At the national level, wineries are selling less and less, according to the Association of Winegrowers of Peru. There is a 50% drop in general dispatch indicators.
In the first months of the year, sales grew until March but in April they fell by 30% and in May, by the aforementioned 50%. Neither the Mother’s Day nor the Father’s Day campaign has lifted the sector.
The products that continue to sell in greater volume are candy, cookies and chocolates and, in the case of liquor, there is an “isolated increase” in some areas of the capital.
The change in climate explains the decline in the sale of drinks as well as the increase in the ISC for beer.
For the remainder of the year, they hope that with the greater liquidity due to the AFP retio and July bonus, consumption will recover.
Source: Larepublica
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