Low-end cell phones had a greater share in the national market, experiencing a growth of 18%, while mid-range cell phones showed an increase of 11%.
One of the products with the highest demand between January and April of this year for the Father’s Day campaign were smart cell phones, with an income of 2 million 313,122 units, representing an increase of 16.36% compared to the same period in 2023. , reported the Foreign Trade Research and Development Institute of the Lima Chamber of Commerce (Idexcam-CCL).
Likewise, low-end cell phones also had a greater share in the national market, experiencing a growth of 18%, while mid-range cell phones showed an increase of 11%. On the other hand, high-end cell phones observed a decrease of 3%. These products were imported mainly from China, whose share of the Peruvian market is 84%. followed by Vietnam with 15%.
Another of the most requested products for this campaign were smart watches, with an increase of 43% (268,315 units) in the first quarter, compared to the same period in 2023. China concentrates almost all of these imports with a participation level of 98%.
“By combining the use of smartphones, they can control the times dedicated to exercises and the amount of calories burned, as well as keep records of heart rate, blood pressure and the percentage of oxygen in the blood,” Idexcam said.
Along these lines, the reported growth of this product is due to the fact that people today have greater concern about taking care of their health.
Source: Larepublica
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