Newzoo, source of information and market analysis of video game, stated that the esports industry exceeded US $ 1 billion in revenue, largely due to the incorporation of sponsors, a value that represents US $ 641 million of the total and which grew by 11.6% compared to the previous year .
Regarding the gaming, the market generated an estimate of more than US $ 180.3 billion, representing a growth of 1.4% compared to 2020. Of this value, the greatest development was carried out by the mobile market, which also demonstrated its overwhelming weight in the sports.
Wijman explained that the keys to this growth, which is not due to more sales of games and consoles, but to the increase in sales of DLC, season passes and content for online titles.
Other strategies that demonstrated their value are the openness of publishers to grant broadcasting rights to prominent figures in the community, that is, to apply co-streaming guidelines that vary in the case of each company.
Collaborations with Twitch to reward viewers for the number of hours viewed with in-game objects, apply crowdfunding policies with the purchase of objects from the respective online stores sports and more.
“We started the year thinking it would be impossible for the market to catch up with 2020, as AAA’s launch delays and continued supply shortages for new gaming hardware gave people few opportunities to spend. However, nine months into 2021, we realized that the market would grow again, ”commented Tom Wijman, Head of Reporting and Forecasting at Newzoo, on the company page.
The report ends with the information that during 2021 there was an increase of 5.3% in the number of players worldwide and a large part of those people would be from the Asia and the Pacific region.
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Kingston is an accomplished author and journalist, known for his in-depth and engaging writing on sports. He currently works as a writer at 247 News Agency, where he has established himself as a respected voice in the sports industry.
