In a significant strategic move, Falabella has decided on a radical change for all its stores Teacher. This new step responds to the need to offer a more integrated and efficient experience to consumers. Maestro stores, known for their products for construction and home renovation, will become part of a new brand, a decision that reflects the evolution of the sector and the demands of the Peruvian market.
Sodimac will play a key role in the future of Maestro stores, which aim to reach more customers and improve margins through a more complete and profitable offer.
What is the history of Maestro and Sodimac stores?
Maestro began operations in Peru under the name Ace Perú on June 5, 1978, opening its first store in 1994. In 2006, it changed its name to Master Home Center, expanding with a larger store format. In 2014, the Solari family, owner of Falabella, acquired the Peruvian chain, integrating it into its business portfolio.
On the other hand, Sodimac was born in Chile in 1952 as a Construction Materials Distributor Company. In 2003, the Falabella Group bought the chain and in 2005, Sodimac arrived in Peru. In 2018, the Maestro and Sodimac brands unified their Single Taxpayer Registry (RUC) under the name Tiendas del Mejoramiento del Hogar SA, beginning an integration process that now culminates with the total reconversion of the Maestro stores.
Will Maestro stores permanently close in the country?
Maestro stores, as they are currently known, will cease to exist. However, this does not mean a definitive closure, but rather a transformation. The premises will be remodeled and reopened under the Sodimac brand.
In the 2023 Annual Report of the Falabella group, it is detailed that “in the coming years, the main focus of regional expansion will be on the opening of stores in Mexico and the reconversion of the Maestro store chain in Peru towards the Sodimac brand.” This change seeks to enhance the value proposition and improve margins through a more complete and profitable offer.
Why will Maestro stores become Sodimac?
The conversion of Maestro stores to Sodimac responds to the need to achieve greater operational efficiency and a better shopping experience for consumers. With this strategy, Falabella aims to achieve leadership in the home improvement sector.
The integration will allow improvements in logistics and operations, optimizing resources and offering customers a broader range of products. The change also responds to market trends and the demand of Peruvian consumers, who seek a comprehensive and efficient shopping experience.
What products do Sodimac stores sell?
Sodimac stores offer a wide variety of products ranging from construction materials and hardware to furniture, garden items and decoration. This offering is designed to satisfy both domestic, professional and corporate customers, providing complete solutions for construction, renovation and home improvement projects.
Products that can be found at Sodimac include tools, paints, coatings, indoor and outdoor furniture, and a wide range of decoration items. In addition, Sodimac focuses on providing specialized advice and complementary services that facilitate the completion of projects, which reinforces its position as a leader in the home improvement market in Peru.
Source: Larepublica
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