Since the appearance of COVID-19, the digital transformation has made electronic commerce the preferred tool for small and medium-sized entrepreneurs. Now the business They must ensure that their sales are carried out quickly, safely and that they meet the demands of their customers.
According to Caja Trujillo, at present, there are 11 million Peruvians who regularly buy online and it is estimated that this number will continue to grow in 2022 and until 2024, becoming a great opportunity for entrepreneurs to boost their sales.
For this reason, the entity offers five tips to increase sales and position your business at the end of the year.
– Digital presence: Currently, it is necessary that the products or services offered have a digital window. Social networks are a great channel that will allow your brand to reach more people without the need to invest in it.
– Personalize your attention: offer an experience that is consistent with your brand and what you want to communicate. From the moment someone contacts you until they complete their purchase, take care of the details of the attention, the speed of answering and the tone in which you communicate: everything influences the purchase decision.
– Shows security: If you have your own delivery or choose to outsource this service, show your audience that you have everything you need to make a safe delivery. This will increase the confidence of your potential clients when choosing your service.
– Digital payments, a great ally: the use of cash is being used less and less. Use digital payment channels, thus you will protect your client in the presence of the new variants of COVID-19.
– Make offers: Offering discounts or running an online raffle among your followers will allow both your brand and your products to have more exposure. Choosing your best-selling product or service and running a raffle will make it easier for a potential customer to experience the brand and recommend it.
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Kingston is an accomplished author and journalist, known for his in-depth and engaging writing on sports. He currently works as a writer at 247 News Agency, where he has established himself as a respected voice in the sports industry.
