Peruvians visit shopping centers as a daily activity. These places offer a variety of options, from shopping and dining to simply strolling with family and friends. Shopping centers strive to create attractive recreational spaces for the public. In this sense, you will be surprised to discover which are the citizens’ favorite malls, according to a recent study.
The Arellano consultancy carried out the 2024 Brand Study to identify which shopping centers are most remembered by the people who frequent these places.
Discover the 5 favorite shopping centers in Peru
With 22% of the mentions, The Real Plaza shopping center chain leads the list of shopping centers that have managed to position themselves as companies that generate greater recall among people.
To complete the ranking of the most remembered shopping centers, there are Mall Aventura, MegaPlaza, Open Plaza and Mall del Sur.
In addition to the recall factor, the company also revealed important data on the trust, recommendation and emotional attachment that consumers feel towards these shopping centers.
When consumers were asked which malls they would recommend to other people, the first three places were occupied by Larcomar, Mall del Sur and Plaza San Miguel. As for which shopping centers they would miss the most if they disappeared, Plaza San Miguel, Mall Aventura and Mall del Sur topped the list, positioning themselves in the consumer’s mind as the most endearing. Regarding trust, users pointed to Jockey Plaza, Mall del Sur and Rambla San Borja as the leaders in this category.
It should be noted that in past studies, Jockey Plaza led the list of malls with the highest recall, followed by MegaPlaza and Plaza Norte. Meanwhile, Mall Aventura and Real Plaza had the fourth and fifth positions.
It is important to note that, in previous studies, Jockey Plaza led the list of shopping centers with the highest recall, followed by MegaPlaza and Plaza Norte. For their part, Mall Aventura and Real Plaza occupied the fourth and fifth position, respectively.
What are the headquarters of Real Plaza?
Locate the Real Plaza venue closest to your home by clicking on this link. You just have to click here to see the address and other news for its consumers.
The malls that will open soon in Peru
- Plaza de los Reyes Gastronomic Shopping Center in the Center of Lima (US$15 million).
- Eco Plaza Ate (US$22 million).
- Eco Plaza Wilson (US$30 million).
- La Molina Park (US$60 million).
- Las Vegas Plaza Puente Piedra (US$40 million).
- San Juan de Lurigancho Shopping Center of the Cencosud group.
What can you find in a shopping center?
A shopping center, commonly known as a mall, is strategically located in areas with a high influx of people. In these places, visitors have the opportunity to purchase a wide variety of products and services, explore department stores, access the financial center that houses banks and savings banks, and enjoy an extensive gastronomic offer that includes restaurants and fast food areas in what is known as the food court.
Source: Larepublica
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