Zara, the iconic fashion chain of Spanish origin, has taken a significant step in its expansion in Peru with the opening of its largest branch in the country. This new branch was inaugurated on May 23, capturing the attention of thousands of customers who were eagerly awaiting this event.
The new headquarters is located in a shopping center with more than 330 brands in its portfolio, including various options in gastronomy, fashion, accessories, travel and telephony. With the opening of Zara, a significant increase in customer traffic is expected, which will strengthen the center’s commercial offering.
Where is the new Zara store located?
The new Zara store is located in the Plaza San Miguel shopping centerand extends across the first and second floors of the shopping center, occupying a total of 4,400 square meters.
Héctor Terrones, general manager of Plaza San Miguel, expressed to Perú Retail his satisfaction with the arrival of Zara, highlighting the public’s demand for contemporary and accessible fashion options. Terrones highlighted that Plaza San Miguel customers are demanding and know their preferences well, which is why Zara comes to meet those expectations with a diverse offering and an innovative shopping experience.
Zara: what are the innovations that the new headquarters brings?
The Zara store in San Miguel Square It is not only the largest in Peru, but also one of the most modern and technologically advanced. Innovations include a collection point for online purchases, efficient payment systems for returns and automatic return points. In addition, it has a self-checkout area and the possibility of placing orders online through iPads with in-store assistance.
The new headquarters also features “boutique” spaces dedicated to Zara’s latest collections, in both the Women’s and Men’s sections. In addition, it includes the Athleticz sports collection and a wide selection of footwear and accessories, all with a distinctive design and furniture that enhances the shopping experience.
These innovations not only seek to attract a young audience that follows the latest trends, but also improve the performance of current brands and attract new ones.
How many Zara stores are there in Peru?
With the opening of this new store in Plaza San Miguel, Lima now has a total of seven Zara stores, in addition to Zara Home stores and two Stradivarius stores, another brand from the Inditex group.. Stradivarius, which specializes in sales and clothing from previous seasons, is present on Larco Avenue in Miraflores and in the Minka shopping center in Callao.
The Inditex group, owner of Zara, continues to expand its presence in the Peruvian market. Other brands of the group, such as Oysho, Massimo Dutti and Stradivarius, are expected to open new stores in the Jockey Plaza shopping center during 2024, thus expanding the fashion offering in Peru.
Source: Larepublica
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