Mother’s Day: online sales of SMEs could increase by up to 60%

Small and medium-sized companies view Mother’s Day with optimism, thus expecting a 20% growth in their sales, while, on digital platforms, they estimate that sales could increase between 50% and 60%. Its main allies would be TikTok and Instagram, according to Rodolfo Ojeda, president of the Small Business Guild of the Lima Chamber of Commerce (CCL).

For this commercial campaign, considered the most representative of the year, the participation of the commerce and services sectors stood out. Ojeda points out that The average purchase ticket for Peruvians would be between S/150 and S/300. However, he also identifies another group of Peruvians with greater purchasing power whose expenses would fluctuate between S / 500 and S / 1,000.

“This last group is more related to the acquisition of technological products and trips to closer destinations and, although on Mother’s Day the sale of flowers and chocolates predominates, there is an increase in the preference for giving technology as gifts. mid-range cell phones and tablets,” he highlighted.

In addition, the list of purchasing preferences also includes televisions and appliances, clothing and accessories. Likewise, there will be greater activity in the area of ​​restaurants, beauty salons, travel and others. This would translate into an increase of up to 10% in temporary jobs.especially in promotion and promotion positions, as strategies of trade marketing.

Social networks as a key element

The dynamism expected for this campaign responds directly to the greater use of digital financial platforms and social networkswhich have generated a significant communication space between the client and the company which, in turn, has allowed—in recent years—to increase sales.

The representative of the CCL Small Business Guild maintains that the SMEs They will put even more emphasis on the use of Instagram, TikTok, Facebook and WhatsApp, in which they will offer promotions for different pockets in this campaign.

“If compared to the year 2023, it is estimated that sales on-line of SMEs could increase between 50% and 60%, with TikTok and Instagram being the main allies to capture these sales, since these platforms mostly reach a young audience (between 18 and 34 years old),” he explained.