A digital wallet is an application or program that allows you to store electronic means of payment, such as credit card numbers or cryptocurrencies, on a digital device. Its main purpose is to facilitate transactions online or in physical stores through technologies such as proximity payment. Are platforms They often offer additional features such as expense tracking, integration with loyalty programs, and the ability to make money transfers between users.
Due to its enormous population and great territorial expansion, in Latin America several digital wallets are used. In Colombia, the most used is Nequi, which has 18.5 million users. On the other hand, in Peru the most used is Yape, with 14 million clients. However, both wallets do not reach the numbers of the most popular in Latin America.
What is the most used digital wallet in Latin America?
With 94 million users and 78 million active clients, Nubank is the digital wallet most used in Latin America. In Brazil, 53% of the population uses the digital bank. It also has a presence in Colombia and Mexico, where it reaches 5 million clients.
What is Nubank and how does it work?
Nubank is a technological financial entity originally from Brazil, known for operating mainly through digital platforms without traditional physical branches. This institution offers a variety of financial services including savings accounts, personal loans and credit cards, all managed through a mobile application.
Its business model focuses on providing a simplified and efficient user experience, reducing fees and wait times often associated with conventional banks. Nubank stands out for using advanced technologies to improve security and personalize services according to the needs of each client.
Nubank in the Google Play Store
In the Google app store, Nubank It has more than 100 million downloads. The digital wallet It has 2.88 million reviews, opinions that give it a 4.5 rating.
What are the most used digital wallets in Peru?
The 5 digital wallets most used in Peru are YapePlin, Tunki, Agora and BIM.
Yape is by far the most used mobile wallet in Peru. Photo: Yape
Source: Larepublica
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