The most effective cover letter for looking for a job is the personal brand, since this can enhance the employability of candidates, according to Jimena de Torres, Marketing, Communications and CSR manager at Adecco Perú. Therefore, faced with a digital world, today’s candidates must recognize the guidelines for working on their profile, from knowing how to handle negative comments to generating quality content.
In relation to negative comments, De Torres highlights the importance of staying calm, evaluating the situation, responding with kindness and, if necessary, transferring sensitive conversations to private channels or, if they become offensive, blocking them and doing the same. corresponding complaint. In this way, the candidate’s public image will be protected and they will be able to build a powerful personal brand.
On the other hand, the Marketing Manager of Adecco Perú points out that the content shared must not only be relevant, but also consistent with the professional and personal profile, in addition to seeking a differential value that allows it to stand out from other candidates. And it is essential to go online with our digital profile, as well as learn to select the information we share and choose who we share it with. Because of that, LinkedIn has become a window for business opportunities and employability.
“From a professional point of view, it is important to maintain consistency between what is published on the networks and what is shown publicly. While it is valid to share personal moments, it is essential to do so with appropriate filters to control who can see them. It is also important to keep your CV updated on LinkedIn and actively participate in this platform to remain visible and feed professional contacts,” he comments in line with the importance of online networking.
Source: Larepublica
Alia is a professional author and journalist, working at 247 news agency. She writes on various topics from economy news to general interest pieces, providing readers with relevant and informative content. With years of experience, she brings a unique perspective and in-depth analysis to her work.
