Gamarra businessmen auction off summer clothing with discounts of up to 80%

Before the start of the fall season in our country, various Gamarra stores have made a series of offers available to their customers to recover the capital invested during the hot summer that Peruvians endured. In that sense, clothes are sold from S/5 or S/6 and discounts can reach up to 80%.

Although the level of sales continues at 50% compared to pre-pandemic levels, the president of the Gamarra Business Association, Susana Saldaña, plans to surpass what has been obtained in terms of profits from the last 3 years by 2024. Meanwhile, merchants expect to sell greater production during this upcoming wholesale campaign.

They auction off summer clothes with discounts of up to 80%

In statements to La República, Susana Saldaña, president of the board of directors of the Gamara business association, indicated that the fall-winter campaign, which takes place between March and August, represents almost 50% of annual sales. Before the COVID-19 pandemic, This meant between S/3,500 and S/4,000 million a year and today it is equivalent to half.

Knowing this diagnosis, Gamarra’s businessmen seek to recover the capital invested during the summer and put this money into the fall campaign through a series of offers aimed at the clients of the most important commercial emporium in Lima.. “We have prices from S/5 or S/6 onwards until the end of March. This is a great opportunity for new entrepreneurs or wholesalers who come from various regions of the country”he explained.

Saldaña said that there are discounts on various summer garments ranging from 40% to 80%, which are being offered below the production cost. “For example, for women the trend is returning to wear garments that highlight the waist such as dresses or wearing slightly longer skirts,” she said.

Finally, he explained that for this fall season, clothing with warmer and softer colors will be used. “We are going to have all the garments that are in global trend taking into account different colors and types of posture. During this fall, we will continue to see softer colors, a little more pastel like pink or lilac,” he said.

What are the demands of the Gamarra businessmen to the Government?

Last Thursday, February 22, the Ministry of Economy and Finance published Emergency Decree 003-2024, which incorporated 10 measures to serve various sectors affected by the negative impacts of the economic recession. Among them, it is specified that the economic resources will be transferred to the Purchasing Executing Nuclei to MyPerú with the purpose of financing the management and distribution of school kits, made up of notebooks, backpacks, sweatshirts and polo shirts by micro and small businesses. .

“This is an announcement that the Government made in November of the year to get out of the economic recession. It has taken more than three months to issue this Emergency Decree, but that is not being executed, since according to Produce they will only convene in June the mypes. That is, these school uniforms will only be available in October or November 2024, harming 1 million students.”said Saldaña.

The president of the Gamarra Business Association demands that the Government of Dina Boluarte comply with the law that allocates 40% of its purchases to MSEs, which is equivalent to an investment of almost S/15,000 million per year. “If the Executive Branch determined that 40% that corresponds by law, almost a million jobs would be generated in one year and more than 100,000 micro and small businesses would benefit,” she stated.