According to the Association of Beer Sellers and Distributors for Small and Medium Businesses in Lima, the average consumption of beer per person in Peru is approximately 129 cans of 335 ml each year, which is equivalent to about 46 liters or 73 standard-sized bottles. , which adds up to a total of 6 boxes of beer.
In the context of Latin America, Peru occupies fourth place in terms of beer consumption and is in second place in terms of delivery sales. In the midst of this panorama, the Ministry of Economy and Finance (MEF) confirmed the increase in the selective tax on the consumption of this alcoholic beverage. In addition, it increased the ISC of the pisco and the cigars.
By how much does the selective beer consumer tax increase?
For the beer, the first increase will be applied from March 1, the day on which the ISC will be raised from S/2.34 to S/2.41 per liter. Subsequently, starting July 1, the tax will increase another S/0.10 soles, so it will reach S/2.51 per liter.
The new ISC for cigarettes and pisco
Besides the beer, other products such as pisco and cigarettes will also experience changes in the selective consumption tax. Peru’s flag drink will have an ISC of S/2.48 per liter.
On the other hand, cigarettes of dark tobacco and blonde tobacco will have an ISC of S/0.37 per unit, while those of only tobacco or reconstituted tobacco will rise to S/0.31 each.
Why did the ISC of beer, pisco and cigarettes increase?
The increase in the ISC responds to a Government strategy to raise additional funds and promote healthier consumption habits among the population. By taxing products considered non-essential or harmful, the aim is to discourage their purchase and, in turn, reduce the social and health costs associated with their consumption.
These types of fiscal measures are common in various countries as part of public policies aimed at improving the quality of life of citizens and ensuring the sustainability of state finances.
Discontent on the part of beer businessmen
Throughout the week, different associations expressed their discontent due to the lack of precision regarding how the aforementioned tax would be gradually implemented.
“If we talk about gradualness, what would correspond is for it to be a lower load in March and a higher one in July. It will be important that the application of the ISC occurs in this way so that the impact on the category and on the companies and people that are part of its value chain is relatively manageable,” said Carla Sifuentes, general manager of the Chamber. Brewery of Peru.
Source: Larepublica
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