With information from BBC and Forbes Colombia
Alonyal Ltd., the owner of the McDonald’s franchise in Israel, announced in mid-October that its store would feed free of charge to soldiers participating in the incursion and attacks on Palestine, within the framework of the conflict with Hamas.
Since then, the movement was created from social networks. Boycott, Divestment and Sanctions (BDS) to discourage consumption in companies like McDonald’s for “endorsing” Israeli repression in the Gaza Stripwhich, after 123 days, left more than 27,478 civilians murdered and more than 66,630 injured—including boys and girls—according to the Palestinian Embassy in Peru.
Chris Kempczinski, CEO of McDonald’s, acknowledged that in the last quarter of 2023 global sales barely approached 4%, far from the 8.8% of the previous quarter and its annual average, since the conflict between Israel and Hamas “significantly impacted” performance in foreign markets. After announcing it, the fast food chain’s shares fell 3.7%.
Sales in the Middle East, China and India posted a slight variation of 0.7% at the end of last year. Likewise, BBC recalls that McDonald’s businesses in Malaysia, Indonesia and France have also been hit.
“As long as this war continues… we don’t expect to see any significant improvement (in these markets),” Kempczinski added.
Source: Larepublica
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