Milestone for the Peruvian business community. The Paris Saint Germain (PSG), a European club that plays football matches in France’s Ligue 1, has signed a regional agreement until June 2024 with the multinational beverage group AJE. The contract stipulates the presence of the brand in the official image of the Parisian club. In this way, the logos of the energy drinks VOLT and Big Cola will be able to be seen in the panel of sponsors of the press conferences of Lionel Messi, Neymar Y Mbappé.
In the following note, find out the details of the stipulated contract that the Peruvian group involved in the treaty has already published.
Announcement of the agreement between PSG and the AJE group
The VOLT brand published a video on Instagram announcing that “the French Revolution” is coming, in a clear advertising pun that, far from being pretentious, is charming and fits the Parisian club. It should be noted that, with the contract, VOLT becomes the official energy drink of PSG in Peru, Bolivia, Colombia, Ecuador, Panama, Nicaragua, Guatemala, Honduras, Costa Rica, El Salvador, Mexico and Egypt.
For his part, Augusto Bauer, Deputy General Manager of the AJE Group said: “This agreement with Paris Saint-Germain is very important for us, since marks a milestone for the AJE Group and we hope it will grow stronger every day. We are becoming a regional partner of PSG through the VOLT brand in 11 Latin American countries, and with BIG Cola, mainly, in East Asia. Together we are going to do very interesting things ”.
Kingston is an accomplished author and journalist, known for his in-depth and engaging writing on sports. He currently works as a writer at 247 News Agency, where he has established himself as a respected voice in the sports industry.