‘What really matters is not time, but what you do with it’

“The centenary is synonymous with the fact that something was done well in the company, the same one that effectively and honestly served its society, respected the trust of its depositors and knew how to face and overcome adversity.

Over the last 40 years, Banco Guayaquil has redefined banking as ‘people for people’, and that premise is the driving force that drives us to be better every day, knowing and recognizing our clients, associates, allies and community as unique. ; and which seeks to establish, preserve and develop our relationships with each of them, a relationship bank”, Guillermo Lasso Alcívar, Executive Chairman of Banco Guayaquil.

Lasso Alcívar says that the first 100 years mark the path for continued growth and promoting the development of the company and its clients. “For the next 100 years, Banco Guayaquil is designed to be a bank that adapts and evolves in an era where everything is connected and integrated. For this reason, we are renewing our vision of developing and connecting our clients through the best banking experiences.”

Growth

The CEO says digitization is making them grow faster, but it’s important to do it well, and they did. “The evolution of Banco Guayaquil’s digital channels from informational and transactional to their strengthening as sales channels for products and services motivates us to continue developing in this area,” he notes.

Banco Guayaquil currently has 1,100,000 digital clients, 70% of savings and current account openings, as well as more than 80% of multi-credit and term deposits, are managed through digital channels.

“Being a bank makes us companions of our clients who deposit their money and trust us.” The president of Banco Guayaquil says that they, as a company, are present in many moments of their clients’ lives, both in those everyday moments, such as when they use virtual banking to transfer, and in those transcendental moments, such as taking a risk. in a commercial project or they are buying their first home. “Through their interaction, our clients invite us – and we understand this – to be a part of their present and future.”

Closer to customers

The top manager explains that they worked on the most social dimension of the bank through its service philosophy, which they call “banking empathy”, and that its purpose is to become a closer, simpler and more transparent bank. “None of these elements are accidental, they are the result of an exhaustive exercise of constant listening to our clients and associates: to be close, simple and transparent.” This philosophy, according to Lasso Alcívar, has revolutionized and humanized the approach to traditional banking, thinking and acting less like a bank , and more like people, “putting yourself in their place”.

Innovation and development

The president points out that they were the first to start talking about the banking experience, although they are no longer the only ones, they set a precedent and made a difference. All this, according to the executive, is due to the fact that they are constantly listening to their customers and know that their expectations are changing, that they are now looking for comprehensive financial management, hyper-personalization, self-service and a more connected experience. “That’s why we’re changing with them and at their pace, putting technology at the heart of our business.”

The challenges, but above all the opportunities of the digitization of banking services obviously lie in technological development. The speed of these changes forces them to adapt agilely to clients and strive to promote synergy between the physical and digital worlds, in accordance with the different needs of their clients, whether they are people or companies.

New challenges in terms of innovation and digitization are vital, which made Banco Guayaquil the best application in the financial system at the moment, according to the manager, which continues to develop with the aim of making every interaction of the bank simpler, closer and transparent.

The decisive factor is the constant transformation, both in the selection, retention and training of talent, aligned with investment in infrastructure, platforms and processes, with the aim of improving commercial and communication channels. All this in order to grow with its clients, adapt to their needs and fulfill its purpose of providing the best banking experience.

We’ve done a lot and will continue to do so, fueled by our commitment to our customers, partners, allies and community.

Promoting the reactivation of the economy

Banco Guayaquil continues to support the country’s economic reactivation through loans to its clients in the manufacturing and commercial segments. For example, recently, Prudential, Pacific Life and Voya, US investors at the highest level, signed with Banco Guayaquil the first tranche of DPR (diversified payment rights) securitization in the amount of 125 million dollars, the issuance process ended in October 2023, supported by strategic partner Greyfell, who was in charge of the program structure.

The securitization of DPR received very favorable terms in the market, and it consists of two series: Bonds series 2023-1 for 70 million dollars for 10 years and Bonds series 2023-2 for 55 million dollars for 7 years.

“Banco Guayaquil appreciates the presence of Tier 1 institutions that were part of the first DPR tranche of $125 million. The destination of these funds from this investment is the growth of the client portfolio, with a focus on the production and commercial segment, among other things, in order to continue supporting the economic reactivation of the country, granting loans to our physical and legal clients. Guillermo Lasso Alcívar.

Social and corporate responsibility

Banco Guayaquil is consolidated thanks to a comprehensive financial, commercial and operational effort, and as a benchmark in financial inclusion, the employer brand, as well as its digital and technological development.

The host reveals that Banco Guayaquil is the best place to work in Ecuador and fifth in Latin America, according to Great Place to Work, and one of the companies preferred by young people. “This is a reflection of what we do together with our nearly 3,000 employees who live a culture of banking empathy.”

In the institution, they promote gender equality and the economic independence of Ecuadorian women, through the platform when they say #FirstAll; They promote financial inclusion through an approach to banking that leads them to a presence in the heart of every neighborhood with nearly 20,000 neighborhood banks; They also envision a more sustainable future for the next 100 years, with good environmental practices and a commitment to the planet.

“From that account opened by the first user in 1923, to the interaction of today’s users in a state-of-the-art virtual application, the foundation of everything is trust, and that trust, which we earn day by day, is our most valuable asset,” Guillermo Lasso Alcívar, Executive Chairman Banco Guayaquil.

Banco Guayaquil’s Next Century Summit, a contribution to changing the digital mindset of Ecuadorians

The Next Century Summit is an event organized by Banco Guayaquil on the occasion of its hundredth anniversary. The ceremony took place in Quito and was attended by prominent international speakers, including Steve Wozniak and Tiffani Bova.

The goal of the Next Century Summit was to provide a space for reflection and discussion on the challenges facing the financial sector today and in the future.

Jorge Hurtado, Vice President of Transformation at Banco Guayaquil, also participated in the event. His presence demonstrates the institution’s commitment to promoting innovation and digital transformation in the financial field.