On the night of Wednesday, December 27, social media accounts The Nelson Market supermarket chain has released a statement announcing the closure of its operations after 43 years of existence on the market.

In a press release published on Facebook and Instagram, it is stated that the company has made the decision to close its doors with regret and due to the difficult economic situation the country is going through, and thanks its customers.

Users wondered if this was an April Fool’s joke, while others believed it was real due to the situation of several companies in the country that are victims of extortion.

Nelson Marketa entrepreneur justifies yesterday’s closing announcements on social media as an ‘April Fool’s joke’

The situation was clarified this Thursday, December 28, when the company released a video in which Nelson Oñate, the owner of the supermarket, is seen saying that many more years of work are to come and that he wishes a happy April Fool’s Day.

This was accompanied by a message in which they regretted the confusion over the joke about the closure of the business, and that they accused it of being a “strategy Marketing distasteful.” “We understand the importance of carefully approaching these issues,” they added.

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The chain will continue to operate as normal and they clarify that they are taking measures to correct the access Marketing. They, on the other hand, announced that they will announce a tender for hiring a “more serious and ethical” advertising agency.

The user’s reaction was immediate. The company has been accused of being insensitive to businesses that face extortion on a daily basis, forcing them to close their doors. Also, the joke statement was uploaded a day earlier.