Almacenes Tía bases its business reputation on a vision of sustainability that is transversal in business, as well as on innovation and customer focus. This is explained by the chain retail which turned 63 on November 29 and is present in the country with 257 stores, located in more than 113 cities in 22 provinces of the country.
“All areas of the organization are strategic for the expansion of El Effect Tía, which focuses the company’s work on promoting its purpose of improving the quality of life of its clients and communities, and develops in four main lines of action: community, team, value proposition and planet,” he explains in a statement. .
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For 2024, she identified several fundamental challenges. “First, the social situation has led to significant changes in the consumer habits of our clients. Faced with this panorama, we are committed to continuous work process, innovation and reinvention to adapt and meet the changing needs of our clients.”
In the same way, he recognizes the challenge presented by the rapid development of technology and the increasing importance of artificial intelligence. “We try to stay in the forefront in this regard and encourage the development of technological skills among our associates. Finally, sustainability is becoming more and more relevant, and the importance of education and the development of projects and practices that are aligned with the goals of sustainable development and basic education and promotion towards customers is undeniable,” emphasizes Almacenes Tía.
Almacenes Tía wants to be an example of responsibility that inspires the changes necessary to achieve ecologically sustainable development. For this reason, it works on efficient use of resources, renewable energy, prevention and responsible waste management.
On the table and in the hearts of Ecuadorians
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Improving the quality of life and contributing to a healthier future is the reason for the existence of Nestlé, which has been operating in Ecuador since 1955, with its own factory, and over time has built solid brands and a very strong corporate image, connected to the community ., and is based on strategic raw materials for earth, like milk and especially the cocoa tree.
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“Our main challenge is to maintain our leadership position and presence in Ecuadorian homes,” says Susana De Freitas, vice president of corporate communications, digital marketing and e-commerce at Nestlé Ecuador.
In 2024, the company will reaffirm its commitment to Ecuador’s cocoa farmers. This fruit is the raw material for emblematic products such as Nestlé, Galak, Tango, Crunch and Ricacao chocolates.
Innovation, digitization and sustainability
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Cervecería Nacional has distinguished itself as a proactive and innovative company that believes in investing and creating programs aimed at creating opportunities for social and economic progress. Their projects are aimed at achieving short-term, medium-term and long-term corporate goals in various aspects.
The company’s goal for 2024 will focus on innovation, digitalization and sustainability, through high-impact initiatives, such as: Bees, a digital platform that arrived in Ecuador in early 2021 and revolutionized the way of doing business between store owners and commercial establishments in the country; and TaDa, application from delivery drinks that encourage the use of returnable packaging.
Source: Eluniverso
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