With an investment of 30 million dollars, the Peruvian chain of retail Promart Homecenter will open to the public this Saturday, December 16, 2023, its first location in Ecuador, located in the north of Guayaquil.
Thus begins the internationalization of her brand in the country. This company belongs to the Peruvian business group Intercorp, and specializes in offering household goods, hardware, white goods and furniture.
The location, located on Avenida Francisco de Orellana, next to Mall del Norte, will be open every day of the week. From Monday to Saturday from 07:30 to 21:00 and on Sundays from 08:30 to 20:00.
Peruvian hardware chain Promart is preparing its megastore in Guayaquil
The arrival of this chain in Ecuador was announced in February 2023 in the neighboring country by Verónica Valdez, general director of Promart, for Economic week from Peru.
But Promart is not Intercorp’s first investment in Ecuador. As stated by the portal MassContainer, The Peruvian group has already been in Ecuador since 2018, after buying the pharmaceutical company Quicorp.
That portal also published the statements of Jorge Marcos Sans, general manager of the Ecuadorian department of Promart Homecenter: “When we started Promart Homecenter in Peru, we faced big international competitors. In order to gain market share, we knew we had to operate quickly and efficiently. In just ten years of business, we have won 34% of the market in large home furnishing stores.”
Source: Eluniverso
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