According to a study by Impulso Corp., online searches related to cocoa and cocoa powder products have increased by 15% compared to 2019. In the case of the consumption of cocoa cocoa, which is part of the basic basket Peruvian family member, it is important to know that Peruvians consume it 4 times a week.
In addition, they reported that 83% of the population in Peru takes into account the nutritional information of their food, so online searches for organic products that provide health benefits increased by 96.5% between 2016 and 2021.
“Some years ago in Peru we had some products that were sold as ‘chocolate flavor’, but they were not necessarily chocolate itself. Now there are bars that tell you if they are 70%, 80% or more, “he said. Sebastián Cordovez, general manager of Macador.
Although the search for organic products has increased in recent years, it was revealed that these searches are carried out by 61% by women and a 39% by men.
In addition, the age range of 26 to 40 years is the one that leads these searches with 63%, and they are people who live in districts such as Surco, San Borja, San Martín de Porres, Los Olivos, La Molina, San Juan de Lurigancho , Chorrillos, Miraflores and Surquillo.
Likewise, it was announced that the online store in which organic products are most searched for by web is in Plaza Vea with 69.3%, followed by Metro with 60%, Wong with 54.1%, Tottus with 44%, Vivanda with 35.9%, Mercado Libre with 21.8%, Ecotienda with 18.4% and others with 15%.