The strategic alliance between Dipor and Productos Polar aims to expand the distribution network of PAN pre-cooked corn flour, brand Polar, to more than 50,000 points of sale in Ecuador in a period of 3 years. Currently, PAN flour is one of the most emblematic products on the international market of the Polar brand, it is present in more than 100 countries.

Productos Polar is an industrial conglomerate of Venezuelan origin dedicated to the production and distribution of food products, present in Ecuador since 2021. Meanwhile, Dipor is a Tonicorp company belonging to Arca Continental and The Coca-Cola Company, dedicated to providing sustainable logistics for small and medium-sized food industries and drinks, through which it is planned to double the scope of business, expanding the presence of PAN flour throughout the country.

Venezuela’s Polar is establishing a company in Ecuador with the aim of consolidating its PAN brand and introducing other products

Christian Robles, commercial director of Foods Polar Ecuador, pointed out that in this expansive business plan, Dipor stands out as a key partner for achieving common goals. “The main goal of this strategic alliance is consumer-oriented, with the goal of simplifying the shopping experience so that Ecuadorians can have access to PAN flour and other products from the company’s growing portfolio, in any corner of Ecuador,” explained Robles.

Gerardo Vázquez, commercial director of Tonicorp, indicated that Dipor maintains an extensive coverage, in more than 120,000 stores in the neighborhood through 21 distribution centers, thus the company connects all of Ecuador with a sustainable model, in coordination with various partners. “We are very happy to work hand in hand with a new partner, which allows us to strengthen our business strategy, which is focused on the marketing and distribution of consumer products, in this way we continue to provide a sustainable production link in the Ecuadorian market,” said Vázquez.

Currently, Dipor already connects different industries with the traditional and modern channel, through a system specialized in the delivery of consumer products such as: tuna, salt, sugar, pasta, plastics, cereals, dairy products, among others, which are preferred brands. on the national market.

With the new flour and products, Productos Polar Ecuador aims to double its business in three years

In addition to Ecuador, Polar also decided to establish commercial structures in Peru and Chile. These commercial operations in the Andean region are supported by our own manufacturing facilities located in Venezuela, Colombia, the United States and Spain to supply products to these markets.