Innovation, digitization and technology have become decisive factors for the transformation of Banco Guayaquil’s digital channels, which currently have 1,100,000 digital clients, said the executive president of the financial entity, Guillermo Lasso Alcívar, in his welcome speech The Summit of the Next Centurywhich took place this Tuesday, November 21, in Quito.

The event was held on the occasion of the bank’s 100th anniversary, and was attended by speakers: co-founder of Apple Computer Inc. Steve Wozniak; sales, marketing and strategy specialist, Tiffani Bova; and Vice President Transformation of Banco Guayaquil, Jorge Hurtado.

The common denominator during the presentations was the importance of technology and implementation for different sectors, in this case the financial sector.

So Wozniak, who gave his speech in English, in addition to telling how he intervened in the design of Apple’s first product line, the Apple I and II, also referred to the use of artificial intelligence (AI), which he said could be one is an ally, however, still artificial and has little intelligence.

“He doesn’t think and just takes things from other places and puts them in a good place. They are too boring and flat and don’t feel like they were written by a human. He doesn’t think, he doesn’t have emotions and he doesn’t have any of that. One day maybe, but it is a good tool with which we can do our work better and more comprehensively”, the agency points out. EFE.

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Although he is skeptical of artificial intelligence, he also believes that it improves over time. “What amazes me is that technology is getting better and better every year, especially computers. “AI is the ultimate benefit of enabling computers to learn more and be better,” he said.

During his speech, he also recalled his relationship with Steve Jobs, who highlighted his charisma and ease in selling computers. “He was very charismatic in communication, very good, he knew how to sell the Apple II very well, but everything he created failed. I didn’t understand that computer world. The way to do (what he wanted) was a closed product that was not complete in itself. That was his approach. “Apple has become a very closed arena lately,” he noted.

Lasso Alcívar indicated that innovation is part of Banco Guayaquil’s DNA and is visible through its “solid digital strategy” and in initiatives such as the Next Century Summit. “Technology presents us with challenges, but above all opportunities through the digitization of our services to always offer the best experience. Digitization makes us grow very fast, but it’s important to do it well and that’s what we did,” he said.

He commented that the evolution of the bank’s digital channels has gone from informational to transactional channels. “Currently, Banco Guayaquil has 1,100,000 digital customers, 70% of savings and current account openings, as well as more than 80% of multiple loans and term deposits are managed through our digital channels.”

Jorge Hurtado (l), Steve Wozniak, Tiffani Bova and Guillermo Lasso Alcívar. Photo: Courtesy

During his speech, Vice President of Banco Guayaquil Transformation, Jorge Hurtado, referred to the process that led them to this digital transformation, in which proximity to the client was a priority, and to achieve this goal, they did it through different mechanisms, which involved different contact points, areas with the user.

“Some five years ago, the bank probably conducted about 3,000 generic customer satisfaction surveys, today there must be 3,000 of them per day and they are conducted at absolutely all contact points. That feedback We see it, we process it, and it helps us make design decisions to improve the experience,” he said.

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He also added that the research that is increasingly conducted directly with clients is also fundamental. He said they develop them through in-depth interviews, to really understand the root of the needs. And he added surveys that are also conducted by the same institution.

While sales, marketing and strategy expert, Tiffani Bova, shared her vision as a professional and an academic. His conference was called Future proof your business for revenue growth (Prepare your business for the future and revenue growth.)