Open early and close later, strategies companies add to discounts to take advantage of Black Friday

With less than a week to go before Black Friday, which will be this Friday, November 24, malls and other businesses are stepping up their promotions and adjusting their opening hours to attract shoppers who want to do their Christmas shopping early. For example, this Sunday the 19th Mall del Sol will have its iconic discount day “Mall del Sol helps the early bird”, from 07:00 to 13:00, with discounts of up to 60%. This campaign, which is an announcement of Black Friday, has been running for eleven years and is now being replicated in other companies.

Earlier in the day, Diners Club announced special benefits such as purchase deferment plans and two-month grace periods, and up to six months grace in some locations. Nike will have all their merchandise -30% at Mall del Sol. Adidas will also be 50% off, and Marathon will be offering an additional 5% off what the store normally offers. Stores such as Sony, Crecos (Economic Credits), Almacenes Japon, Artefacta, Victoria’s Secret, Tommy Hilfiger and Calvin Klein will also have special benefits.

Black Friday: get up early for discounts, the legendary Mall del Sol campaign will be this Sunday, November 19, 2023.

Other companies repeated the strategy of opening earlier to increase sales. Dipaso opened this Saturday, November 18 from 08:00 in its Madrugón Dipaso and offered discounts from 30% to 70% in the entire store, located in the Plaza Mayor shopping center, in the north of Guayaquil.

Mall del Sur has announced a special schedule for the public on Friday, November 24, from 8:00 a.m. to 10:00 p.m. Thus, “customers will have the opportunity to buy earlier and take advantage of discounts in stores that will reach up to 70 percent”, reported the Administration, which will complete the day by activating the “Earn your free purchase” promotion, which invites The first 100 customers who make a purchase will use their accounts and enter a drawing to win back the value of their purchases that day, up to $1,000. There will be three winners.

Meanwhile, CityMall has announced a Black Weekend from Friday, November 24 to Sunday, November 26, with discounts ranging from 30% to 70%. On Friday, November 24, the mall will also have extended opening hours until 10:00 p.m. In addition, those who purchase during these three days will be entered, by exchanging their invoices starting at $25, into a drawing to reimburse the value spent on the purchase, up to $1,000 (one winner). In addition, Bankard and Visa debit card members of Banco Bolivariano will participate for exclusive prizes: ten consumer orders at Megamaxi for $100, and two winners will be awarded 50,000 Bankard points.

Meanwhile, supermarket chains are also offering discounts. Almacenes Tía has, from November 17th until this Monday the 20th, 30% off, plus an extra 5% with your credit card, on Christmas products.

Financial tips for shopping on Black Friday

With these discount dates coming up, personal finance experts offer some tips on how to make shopping more profitable. Francisco Nazati, head of personal banking at Banco ProCredit, warns that many companies use this strategy to increase their sales and intrinsically invite customers to spend more than they really need. Therefore, to better manage these dates, he suggests:

Eight tips for successful shopping on Black Friday

He adds that the cards sometimes also give months of grace. This means that the user does not pay for what he bought immediately, but after several months, which can affect the financial health, so it is recommended that, if this tool is used, a part of this purchase is booked monthly from the beginning. to avoid payment complications in the future.