In an effort to identify the keys to productive development in the digital age, on Friday November 24 (at noon) the dialogue table called “Connected with productivity in Mypes”. This event, broadcast live through La República’s digital platforms, will feature the participation of prominent specialists from civil society, private companies and the public sector.
Among those summoned for this intersectoral dialogue are Daniel Hermoza (Director of Mypes Unidas), Renzo Escobar (General Manager of American Tower Perú), Annie Fernández (Regional Manager of SME Marketing at Telefónica Hispanoamérica), Virginia Nakagawa (Senior Partner at Nakagawa Consultores ), Fiorella Moschella Vidal (General Director of the General Directorate of Communications Policies and Regulation of the Ministry of Transport and Communications), and Rosio Flores Guzmán (General Director of Innovation, Technology, Digitalization and Formalization of the Ministry of Production).
During the broadcast of this panel, various topics will be addressed, such as the effectiveness of digital tools to reach consumers and maximize reach to new markets. It will also discuss the digital skills necessary to promote entrepreneurship in rural areas, paying special attention to training and access to technological resources in geographically dispersed environments.
The panel will also explore the digital resources available for entrepreneurs, highlighting initiatives and platforms that facilitate access to valuable information and financial support. Infrastructure and connectivity for development will be other focal points, examining how investments in digital infrastructure can boost business productivity at the national level.
Finally, the business digitalization process will be addressed, highlighting success stories and common challenges, with the aim of promoting an exchange of knowledge that promotes the digital transformation of micro, small and medium-sized companies.
It is important to highlight that this initiative, moderated by Maite Vizcarra (expert in technological innovation and digitalization) and Augusto Álvarez-Rodrich (journalist from Grupo La República), is an integral part of Perú Conectado and has the support of American Tower and Movistar.
Live broadcast
Release Date: November 24, 2023
Time: 12:00 m
Platforms: Minisite of Perú Conectado and digital platforms of La República (LR+, Facebook, YouTube and LinkedIn).
[CONTENIDO PATROCINADO]
Source: Larepublica
Alia is a professional author and journalist, working at 247 news agency. She writes on various topics from economy news to general interest pieces, providing readers with relevant and informative content. With years of experience, she brings a unique perspective and in-depth analysis to her work.
