With the arrival of the pandemic, many people changed their purchasing habits and found the best option in the online channel, to the point that so far this year 20 million Peruvians have made some type of online transaction, while in 2019 there were only 6 million virtual buyers.
Thanks to this boom, it is expected that the industry ecommerce invoice just over US$20,000 million, according to estimates by the Digital Transformation Center of the Lima Chamber of Commerce (CCL).
“The various studies carried out reflect that a progressive increase has been registered, not only in the frequency of online purchases, but also in the diversification of products and services that Peruvians acquire online,” explained Jaime Montenegro, leader of the Center. of Digital Transformation of the CCL.
Online buyer profile
A recent evaluation by the business union on the behavior of online purchases in Peru reveals that 61.9%, that is, 6 out of 10 online buyers, spend up to S/750 per month (see infographic).
Meanwhile, the monthly ticket of 19.30% of buyers is from S/750 to S/1,000; while 18.80% invest more than S/1,000 per month.
The products most in demand by Peruvian online buyers are technology, which continues to be positioned as the most sought after (54.10%), followed by home (50.70%), fashion and accessories (50.10%), travel ( 39.00%), beauty and health (35.90%), entertainment (25.20%), sports and fitness (18.70%), among others.
Regarding the reasons why they decide to make an online purchase, most people say that it is due to the prices and special promotions that exist on the Internet, as well as the greater number of products that are found online, even more than in a physical store.
Sales for S/200 million at Cyber Days
From November 13 to 17, the third edition of the ‘Cyber Days 2023’The CCL estimates that online transactions will exceed S/200 million on these dates, benefiting the almost 100 participating businesses.
“The expectations for a rebound in ecommerce sales for 2023 are focused on this last quarter. With the impact generated by events such as ‘Cyber Days’ and the Christmas campaign, a high volume of online sales is expected,” Montenegro noted.
Source: Larepublica
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