Mypes advised by Produce invoiced more than S/128,000 in the last CyberWow 2023

The Ministry of Production (Produces) reported that the 50 micro and small businesses (mypes) assisted in the digital transformation of said portfolio, through the National Your Company Programreported total sales of more than S/128,000, during the third edition of the CyberWowmarking a record in this year 2023.

According to Produce, the mypes of the home decoration and clothing items for the littlest ones in the house were the ones that stood out in sales during the CyberWowfollowed by electronic items for vehicles and machinery. In this way, the entrepreneurs met the objective of digitally transforming their businesses, increasing their sales and making their brands visible in the market.

“Prior to their participation, the MYPE entrepreneurs received specialized training from the National Your Company Program in digital trends, graphic content design and advertising campaigns for the online channel. Knowledge that facilitated their participation for five days in CyberWow 2023the best-known e-commerce platform in Peru,” Produce highlighted in a press release.

During the year 2023, the Ministry of Production has promoted the participation of more than 130 micro and small businesses through three editions (April, June and October) of the CyberWow Peru event, giving them the opportunity to be part of the economic reactivation of the country and generating total sales of S/205,186.

The participation of MYPEs in CyberWow 2023 was carried out thanks to the initiative of the Ministry of Production called “Total Experience Electronic Commerce”, which is carried out in collaboration with the company Interactive Advertising Bureau (IAB) – CyberWow, with the purpose of offering free of charge the benefits of the event to the mypes.