In a corner of the Ecuadorian Amazon jungle, a new brand of coffee has appeared that not only awakens the palate, but also the soul and spirit of those who try it. This is Nuna Kafee, a brand that has become a story of entrepreneurship, cultural unity and passion for quality.
The name is proof of cultural diversity. “Nuna” comes from Quichu and means “soul” and “spirit”. For its part, “Kafee” is a nod to an African dialect and a loving reference to its founder, Lissette Sánchez, 29, who was called “black” by her loved ones.
Sánchez is a micro-entrepreneur with an entrepreneurial spirit that is constantly evolving. He started his career as a cocoa commission agent. But her life took an unexpected turn when a supplier gave her a bag of coffee from the Amazon region, which ignited her entrepreneurial spark.
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The idea of creating a coffee brand came about in collaboration with his sister-in-law, Pamela Espinoza (39), months before the pandemic. They both shared the dream of opening a coffee shop and decided to make it come true with their own coffee brand. The sample that Lissette received at that time caused mutual enthusiasm, and thus began the regular delivery of coffee to her customers.
Nuna Kafee’s path was not easy. At first, the product was packaged in simple paper bags, but the brand’s warm reception among customers encouraged Lissette and his team to develop. Currently, coffee beans are packed in imported packaging equipped with a valve that preserves the aroma, guaranteeing an enriching experience in every cup.
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Nuna Kafee’s customers are as diverse as the brand itself, ranging in age from 23 to 75 years old. The most surprising thing is that this Amazonian coffee, unlike other types and brands, does not cause heartburn or insomnia in those who enjoy it. Customers claim that, in addition to the excellent taste, thanks to regular consumption, they have noticed improvements in their health.
What started with selling a few weekly packages turned into selling more than a hundred packages a month. This success led Lissette and Pamela to invest in the necessary permits and regulations to now expand the brand.
Source: Eluniverso
Alia is a professional author and journalist, working at 247 news agency. She writes on various topics from economy news to general interest pieces, providing readers with relevant and informative content. With years of experience, she brings a unique perspective and in-depth analysis to her work.
