The Ecuadorian brand has announced its return after a ten-year absence from the local market, it is Tortolines Cerveceros from Inalecsa, an Arca Continental company with 50 years of experience in production snacks, pastries and cookies. The company pointed out that Tortolines Cerveceros is one of the most demanded products by consumers.

“Tortolines Cerveceros is a symbolic brand and ambassador of Ecuadorian tradition. With its relaunch, it seeks to strengthen its commitment to the public by offering a portfolio that is perfectly aligned with the typical gastronomy of Ecuador,” explained Hugo Valdés, General Manager of Inalecsa.

Inalecsa sells Tortolines through Amazon and they reach all 50 US states.

Tortolines Cerveceros will be available in personal packs of 45 grams and in a sharing size of 150 grams.

He added that to celebrate this return, Inalecsa will develop promotional activities at points of sale and collaborate with brands such as Coca-Cola to offer cross-promotions in the country’s main self-service stores.

“We are excited to bring back the most requested: Tortolines Cerveceros. This product is not only snack, already a part of the Ecuadorian tradition. Our mission has always been and will be to offer products of the highest quality that reflect the richness of our gastronomy and culture,” said Valdés.

Inalecsa innovates with canguila and introduces a new product to the Ecuadorian market

Inalecsa’s portfolio has more than 150 products manufactured in Ecuador, which have received international certifications, such as HACCP, GMP and Kosher; which guarantee quality and safety. Today, the company is present in more than 90,000 retail outlets across the country, and in international markets such as the United States, Spain, Italy, Switzerland, Australia, Gabon (Africa), New Zealand, Peru and Israel. It has also expanded its marketing to Amazon’s digital platform for the US and Spanish markets.