A new flavor of Magnum ice cream, Unilever’s Pingüino brand, Magnum Cookies & Cream, has arrived on the Ecuadorian market, which, after a good reception in Asian and European countries, arrives in Ecuador as the first Latin American country to have With This new variant, the fourth to be sold on the local market , the trio of almond, white almond and chocolate flavors has already been introduced before, recalled Ximena Decker, Pingüino Premium Brand Manager. There was also a special and limited edition, Magnum Rubí, which was launched last March in the country.

Magnum Cookies & Cream is vanilla and chocolate ice cream covered with white chocolate topping and cookie pieces. The new ice cream is already on the Ecuadorian market at a price of $1.50, like other Magnum varieties.

Special cacao, which grows only in Ecuador, Brazil and the Ivory Coast, gives the name and color to the new Magnum Rubí

In addition, the brand, which has been on the market for more than 10 years, organized a special event in two cities: the Magnum arcade, where its customers and ice cream lovers, the so-called Magnum fans, They enjoyed this new taste. This special program took place in mid-October at the Mall del Sol in Guayaquil and in Quito at the Granados Plaza Shopping Center.

In addition, the brand is promoting this new Halloween flavor on social media and encouraging its followers to create costumes inspired by this variant with hashtag #SacaYourSideMagnum.

Regarding the brand’s projections for this new variant of Magnum, Decker noted, “Cookies & Cream is coming to complement the portfolio and drive consumption frequency. Because the variety is so well known to the Ecuadorian palate, we aim to continue to develop the category by doubling the level of home penetration and encouraging more areas of demand continue to consolidate the active customer base.”