LATAM Pass extends benefits to its members, what is the news?

The airline LATAM Airlines reported that its frequent flyer program LATAM Pass It has reached almost 45 million members in Latin America, which is why it has implemented various actions in order to maximize its benefits.

So, for example, andeliminated the service charge for exchange, which means that they no longer pay the additional cost of tickets exchanged at short notice, in addition to expand the coverage of the preferred contact center to partners Gold and Gold Plus (previously only for the Elite category). At the same time, it implemented improvements in the benefit of upgrade courtesy, moving from coupons to sections inside and outside of South America, making the process simpler for members and preventing them from having to calculate how many coupons they need per flight.

Furthermore, it was recognized Elite members with greater experience. More than 700 members received life categories Lifetime Black and Lifetime Platinumdepending on the number of years they have been, I feel Platinum, Black either Black Signature since 2000.

“We are very pleased to be able to offer an improved and expanded benefit offering to all our members. LATAM Pass is designed so that everyone can access and enjoy the accumulation of miles and also the exchange of points from businesses associated with miles that are later transformed into tickets and stays,” commented Cristián Ortiz, CEO of LATAM Pass.

Likewise, he detailed that “to date 3 million tickets have been exchanged without the service charge for exchange and more than 900,000 Gold and Gold Plus members already have access to preferential contact, previously reserved only for Platinum, Black and Black Signature members.” He added that almost 140,000 applications for cabin upgrades with the new model have been received.

It should be noted that recently, passengers who are enrolled in loyalty programs around the world recognized LATAM Pass at the Frequent Traveler Awards (FTA), where it won in the categories of best program of the year and best customer service 2023 in America.