The motorcycle market in Ecuador continues to grow, and companies that market them are innovating campaigns and investing to bring more models and continue to gain market share. One of them is Mercandina with its brand IGM, which last week announced the launch of the new campaign “For all IGM”, and presented four exclusive models: Wind X, Wind 250, Rally 250 and Cafe Racer 170.

According to the figures of the Association of Automobile Companies of Ecuador (Aeada), last July the demand for motorcycles in the Ecuadorian market allowed a recovery of 9% compared to July 2022, with 16,589 units sold, a growth that according to the union was not registered this year. Meanwhile, a total of 112,945 motorcycles were sold from January to July, which is a 3.6% increase compared to the same period in 2022.

According to Aeade figures, the IGM is the third best-selling motorcycle in Ecuador, with 8,649 units from January to July, surpassed only by the Shineray (18,360) and the Daytona (9,147).

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Meanwhile, Javier Jaramillo, the brand’s marketing manager, indicated that they have several segments of motorcycles divided by categories: Retro, Street, Work and On, Off. In this sense, the models they offer are for mountains, beaches, work and delivery, which adapt to the needs of the public. “What we offer to the Ecuadorian public, our clients, are products of excellent quality with superior design and supported by efficient technical service,” the CEO noted during the launch of the campaign at the Guayaquil Convention Center.

He emphasized that IGM motorcycles, which come from China, are assembled in Ecuador and have been participating in the market there for eight years. Jaramillo highlighted the synergy between the high quality of the pieces imported from his suppliers from the Asian giant and the local labor of workers from the province of Guayas, which, according to the spokesperson, has resulted in the growth of the brand. “Guayaco has this power to create super cool things,” Jaramillo emphasized.

Regarding the warranty for its products, he added that IGM motorcycles offer support of 30 months or 30,000 kilometers.

For his part, Sebastián Calle, from Mercandine’s marketing department, pointed out that the brand has been growing in recent years, although he indicated that “we don’t have stellar models, but in the retro segment, the best-selling model is the cafe racer 170”. In this sense, Jaramillo claimed that is the country one of the most important markets in Latin America, “if we compare the size with other countries, the use of motorcycles in Ecuador has grown a lot,” he noted.

Jaramillo announced that the brand is thinking about innovating with electric motorcycles, taking into account the trend, “whatever we bring will definitely be the most innovative.”

The IGM brand offers the market 14 models of motorcycles with a cylinder capacity from 150 to 250, and one of its models is sold at a price of 1,500 dollars in cash.

After the launch of the campaign, Wind X and Wind 250 motorcycles were used for enforcement Show from nerd, where the trained staff displayed their skills on the two-wheeler.

Samadi launches the “Magical Towns” campaign.

Another company dedicated to the motorcycle market in Ecuador is Samadi Motos, a multi-brand company that has developed a “Magical Towns” campaign with the best-selling motorcycle model in its stores, the 250cc Loncin R2, which has sold around 400 units in the market. unit so far this year. Santigo Paredes, general manager of Samadi Motos, explained that this model is for the city for daily use, travel, delivery, among other things, because it is “very versatile and of excellent performance”, which makes it possible to promote local tourism by presenting a showcase for those places that are not so well known, the CEO said.

And the Pueblitos Mágicos campaign focuses precisely on visits to little-known tourist spots. The brand runs several motorcycle tour routes that use the brands they market. Samadi posts these routes on its social networks, where you can follow the routes cyclists. Between these “The “cities” that Samadi is promoting in his campaign are San Mateo, in Bolívar province, and the tourist center of Shuar Tsuer Entsa, in Naranjal canton.

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Parades reminded that Samadi Motos was founded in 1994 as a group, and in 2011 it tried its hand at the production of tricycles and motorcycles, which enabled it to expand and develop in the market. In addition, he classified Ecuador as a dynamic and strategic market full of opportunities that “allows the Samadi group to raise the concept of selling motorcycles to a higher level, because it is time to offer the country a comprehensive service that meets the needs and demands of Ecuadorians.”

Regarding financing, Paredes indicated that the company offers direct credit without entry, also, they cooperate with several financial companies to pay with credit cards that approve up to 60 months. As for the warranty, it depends on the brand, but ranges from 24 months to 60 months, with after-sales service offered, which is another support for customers, Paredes said.

As for the brands that Samadi Motos sells are: KTM, Benelli, Daytona, Shineray, Loncin, Honda, Bajaj, Voge, Ranger, Thunder, Bultaco, CFM motos, among other brands.

In addition, Paredes emphasized that Samadi Motos is also betting on the future of sustainable mobility on two wheels with electric motorcycles.