About twenty Ecuadorian companies will present their offer of tree tomatoes, sour juice, mortiños, pineapples, grapes, papayas, avocados, pitahaya and others at the Fruit Attraction international fair, which will be held from October 3 to 5 in Madrid.

They will be part of more than 2,000 companies from 56 countries and 90,000 professionals from 135 countries who will participate in this three-day event, which will also include more than 700 buyers from 70 countries, indicated the director of Fruit Attraction, María José Sánchez.

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Ecuadorian fruit managed to position itself as one of the products with export growth, according to the Ecuadorian Federation of Exporters (Fedexpor). In the September report, it recorded exports of 147 million dollars and a growth of 49 percent in terms of value and 40 percent in terms of quantity, whose data correspond to the period from January to July this year. The main destination was the United States.

It is the United States, together with Brazil and Canada, that will be the ‘prominent importing country’ for this new edition of Fruit Attraction, which will “open and promote the way of commercial relations with these markets, supported by a comprehensive program of round tables, guided fair visits and B2B sessions ,” Sánchez told this newspaper.

According to the director of the fair, one of the big goals of Fruit Attraction is to offer a platform for international expansion and promotion. “In cooperation with the Ministry of Agriculture, Fisheries and Food and ICEX, we are reactivating the Program for International Buyers, which attracts more than 700 buyers from 70 countries, procurement managers to Madrid. retail, importers and wholesalers who will bring a special dynamic to the business of the fair”, he assured.

According to the director of the fair, among the Ecuadorian delegations will be: the Association of Traders and Exporters of Bananas of Ecuador (Acorbanec), as well as the Corporation for the Promotion of Exports and Investments (Corpei), the Association of Banana Exporters of Ecuador (AEBE), Export Jaime, Banaval Trading, Freskbana, Agzulasa , Hilldale Business Inc., Forthright Trade Solutions, Grobandeli, FruitsLand Ecuador and Agroaereo Fruit Export.

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Sánchez described the participation of Latin American countries in the fair as “fundamental” in which, in addition to Ecuador, there will be Argentina, Brazil, Chile, Colombia, Costa Rica, El Salvador, Guatemala, Mexico, Panama, Peru, the Dominican Republic and Uruguay.

“This year, international participation represents 40% of the total fair, with 56 countries, with the inclusion of 17 new markets such as Austria, Denmark, Cyprus and Bulgaria, which reinforce a strong European presence,” he said.

The fair, which turns 15 this year in 2023, will be spread over more than 64,000 m² with an offer of fruit and vegetables that will be distributed for the first time in the nine pavilions of the Madrid fairground, which represents an increase in both occupancy and participation by more than 10% in compared to the previous year. last edition.

Sánchez commented that lettuce will be the main product this year, concentrating on the various initiatives of Lettuce Attraction, in collaboration with Proexport, around one of the most consumed vegetables in the world.

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He also indicated that in The Innovation Hub space, which gathers “all innovations and the best products or services of participating exhibitors, the Innovation Hub Awards” are intended for those exhibiting companies and co-exhibitors that present the best project, product or service. , always evaluating the criteria of innovation, sustainability, applied technology and knowledge.

He also assured that a program of activities with a total of up to 75 exhibitions is taking place at the fair, among which the VII Grape Attraction Congress stands out; Conference Biotech Attraction; Congress of organic fruits; biotechnology forum; and III Fresh Food Logistic The Summit.