The San Carlos factory has started the third phase of the campaign, which, starting in 2021, seeks to support and highlight the work of all the actors that enable the development and growth of the sugar industry.

The initiative started in 2021 with the first phase “My sweet country”, with the aim of letting the whole country know where sugar production begins, the canton of Marcelino Maridueña, this phase inspired several people throughout Ecuador who make sugar as a source of work, who became “My people sweet lands”, giving life to the second phase of the 2022 campaign.

Ingenio San Carlos has started the harvest, and Marcelino Maridueña is active again, despite the climatic conditions and the state of the land

With this motivation, San Carlos found a way to continue to inspire and launched the third phase of its “Sharing Makes Us Sweet” campaign, aimed at supporting and making visible street vendors in the country and using their power of outreach to give them a space to share their story , experiences and products with a wider audience, encouraging Ecuadorians to give value to Ecuadorian products and become potential consumers.

The brand decided to invest and give away its advertising space in order to advertise the work of these entrepreneurs and highlight their contribution to society. For the selection, San Carlos conducted an investigation and selected vendors from different cities in the country that offer products that use sugar as a base for their preparation.

Through screens at points of sale, bus stops, videos and exhibitions with guidelines on social networks and distribution in the media (TV, radio, print), in this way San Carlos has dedicated itself to presenting products and services to the public. street workers face, highlighting their valuable contribution to the social and economic fabric of the country.

According to the factory, the initiative reached almost 10 million people, and as a result of the campaign, sellers achieved public recognition and increased their sales by 121%, which gives meaning to the brand’s efforts to make consumers visible. these sellers.

Russell Crawford, former director of Ingenio San Carlos and prominent basketball player, has died at the age of 77.

In addition, San Carlos seeks to inspire other companies and brands to join these initiatives and contribute to creating positive and lasting change for these workers.