From January to August this year, 92,145 new vehicles were sold, 6% more than in the same period in 2022 and surpassing the record from 2018, when 91,715 vehicles were sold. However, comparing August 2023 (11,295) with the same month last year (12,205), there was a decrease of 7.5%, these figures were published by the Association of Automobile Companies of Ecuador (Aeade).

Despite the crisis and weak sales shown last month, Kia continues to lead in customer preferences in the most popular segments in the country: SUV, sedan and crossover.

Kia consolidates its total sales in these segments with 15,582 units sold, taking first place with 24.1% of total sales. In cars, it leads the segment with 35.1%, where the best-selling model is the Soluto with 4,798 units, and in the same way in SUVs, its most sought-after model, the Sonet, leads the segment with an 18.1% share of 2,531 units.

Top 5 best-selling SUVs (January-August / 2023)

Model Brand Units
Sonnet Kia 2,531
G01 Shineray 2,306
X70 Jetour 2,121
Seltos Kia 1,763
Sportage Kia 1,726
Other Other 31,354

José Antonio Errázuriz, deputy general manager of Kia, says that these sales results oblige the brand to continue to innovate in order to maintain its leading position in the automotive industry and thus provide its customers with innovative, safe products adapted to their needs, guaranteeing the best experience.

Top 5 best-selling cars (January-August / 2023)

Model Brand Units
Dissolved substance Kia 4,798
Spicy Kia in 1902
Joy Black Chevrolet 1,780
Big i10 hyundai 1,489
Arrizo Cherry 1,396
Other Other 11,504

Another force in the Ecuadorian car fleet is Chevrolet, the North American brand that leads the truck segment with a market share of 39.49%, representing 6,568 units sold out of a total of 16,631 units. pick up which were in circulation from January to August of the current year.

Top 5 best-selling trucks (January-August / 2023)

Model Brand Units
D-MAX Chevrolet 5,964
HIilux toyota 1,472
HFC 1037 series JAC 1,453
Wingle The Great Wall 1,421
Ranger ford 852
Other Other 5,469

For its part, Aeade reported that the commercial vehicle segment recorded a 9% decline, moving from 1,427 units sold in August 2022 to 1,297 in August this year. This sector, trucks, was the most affected with a decrease of 17.4%; It went from 968 units in August 2022 to 832 in August 2023.

A segment that continues to surprise is electric cars. From January to August of this year, the growth trend is maintained. 7,262 electrified vehicles (hybrid and electric) were sold, corresponding to 8% of total sales, according to the Aeada report. This indicates the tendency of customers to adopt a new model of mobility.