Despite the fact that the second half of the year started in an atypical way for the automotive industry with the first sales slump in 2023, when 749 fewer vehicles were sold last July, -6.5% compared to July 2022, the good performance of the previous months helped sector to grow 8.1% in accumulated sales, between January and July this year, with 80,855 units sold compared to 74,794 sold in the same period last year, according to figures from the Association of Automobile Companies of Ecuador (Aeade).
These are the best-selling vehicles in Ecuador in the first half of 2023, nearly surpassing the records of 2011 and 2018.
However, there were also segments that stood up for the industry at the beginning of the second half of the year. One of them is commercial vehicles (vans, buses and trucks) which, although they recorded a 4% drop in the sale of trucks, a 16% and a 20% growth in the commercialization of passenger vehicles and vans, reflected in the segment a total growth of 4%.
Electrified vehicles are growing in sales and market share
However, hybrid and electric vehicles stood out the most in the automotive industry this month. The commercialization of this type of car increased by 44% in July this year compared to the same month last year. In addition, this increased the participation of electrified vehicles in the Ecuadorian market, reaching 9% this month, the highest on record, Aeade noted.
Electrified vehicles include HEV (conventional hybrid), PHEV (plug-in hybrid), EREV (extended range electric) and BEV (battery electric) technologies.
87.5% higher sales in the first quarter of 2023 supports diversification and preferences among ‘electrified’ vehicles in the local market
In accumulated growth reached 53%. A total of 6,286 electrified vehicles were sold from January to July, compared to 4,101 sold in the same period in 2022.
This increase is also reflected in the market share of these vehicles compared to petrol and diesel ones. According to Aeade’s latest report, petrol vehicles still have the largest market share at 67%, but have lost 2% compared to the 71% they had between January and July 2022. On the other hand, diesel vehicles have gained 1 point, moving from 23 % to 24% participation, while electrified vehicles increased from 6% to 8% from January to July last year.
These are the 20 best-selling electrified vehicle models from January to July 2023:
Other models: 843 units sold
Meanwhile, motorcycle sales rose 9% with 16,589 units sold, a figure not seen this year.
The drop in sales was felt in Quito due to political uncertainty and the proximity of elections
Meanwhile, Aeade confirmed the decline in sales of other segments, especially light vehicles, due to “political uncertainty, as the proximity of the presidential elections affected sales in Quito, where an important part of the workforce is in the public sector.”
Vehicles assembled in Ecuador are gaining traction, even though the Chinese are doubling them, but their origin sales are slowing
Sales of light vehicles fell 8% last July compared to July 2022. The decline was recorded in all segments: cars (-6%), SUVs (-12%) and trucks (pick up) to -13%.
The decline is also reflected if July sales are compared to that of the previous month with -10.4%.
These are the 20 best-selling brands in Ecuador from January to July 2023:
Other brands: 10,075 units.
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Source: Eluniverso
Alia is a professional author and journalist, working at 247 news agency. She writes on various topics from economy news to general interest pieces, providing readers with relevant and informative content. With years of experience, she brings a unique perspective and in-depth analysis to her work.
