The rapid evolution of digital banking reflects the change in the way customers use financial services: the web, applications, wallets, WhatsApp, bots and other means of digital payment. In 2019, digital operations represented 21% of total monetary transactions, while in 2022, 49% were registered, according to a study conducted by the Association of Banks of Ecuador (Assobanca).
In this context, Produbanco conducted a study and confirmed the greater preference of its clients towards the use of digital channels in all generations with sustainable post-pandemic growth. In the last twelve months alone (from July 2022 to July 2023) “they had a transaction growth in digital channels of more than 31%,” said Fabián Garzón, vice president of digital transformation at Produbanco.
Produbanco has approved 336 loans, as of March 2022, with funds obtained from its first sustainable bond in the amount of 50 million dollars
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Among the identified perspectives and trends of the digital age is the use of artificial intelligence (incl machine learning for data analysis, using generative artificial intelligence and natural language processing (NPL), technology blockchain and virtual/augmented and mixed reality, which will further change the customer experience in the coming years and the way banks provide their services.
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Source: Eluniverso
Alia is a professional author and journalist, working at 247 news agency. She writes on various topics from economy news to general interest pieces, providing readers with relevant and informative content. With years of experience, she brings a unique perspective and in-depth analysis to her work.
