The unit price of the food that make up the family basket grew 28% in the second quarter of the year. While the consumption of Peruvian households rose by 1.7% in value and up to 11.8% in volume. In addition, the purchase frequency went from 80 to 86 times, but with lower volumes per occasion (0.7%), according to a study by Kantar Division Worldpanel.
“The reaction of buyers to this (scenario) has been to look for different purchase alternatives, acquiring less volume per act and increasing the frequency of purchase,” explains Mauricio Cheng Matsuno, Country Manager of Kantar in Peru.
The adaptation of families has led to 5 out of 7 consumption categories registering a growth. According to the study, food rose 18% in value and 5.2% by volume, followed by beverages (12.5% and 7%) and beauty (16.7% and 12.1%).
On the other hand, dairy and home care had an increase in their value of 1.6% and 5.9%, but the volume purchased fell by 9.5% and 4.7%, respectively.
Scenery. In the last two months, the cost of lemons has risen by up to 200% and would explain the inflationary result for the month of August, according to Velarde. Photo: diffusion
regional overview
By socioeconomic level, the study reveals that there were notable differences regarding the number of times they resorted to making purchases. Segment A/B was the only one that reduced its frequency (-0.3%), while segment D and E increased it by 14.9% and 7.3%; C, at 5.1%.
From a more regional perspective, it can be seen that the impact of the natural phenomena in the north of the country it continues to be evident, since consumption by volume fell 2.5%. Meanwhile, Lima and the southern regions were the ones that grew the most, with 3.8% and 6.4%, respectively.
On the other hand, visits to establishments to make a purchase are configured by the number of categories that are included, stocking the pantry considers 10 or more categories and presents a drop of 10% in value, those of proximity (from 2 to 3 categories) and immediate consumption (one category) grew 20% and 19% each.
Regarding formats, bulk (34%) contributed with more than half of the basket value growth total, followed by small presentations (12.6%).
The onion price rose more than 87% in the GMML. Photo: diffusion
It should be noted that the study was carried out between April and June 2023, with a panel of 5,000 households nationwide and a reliability of 95%.
Fact
Recoil. Inflation at 12 months in July reached 5.9% in Metropolitan Lima, after advancing 0.39% in the seventh month of the year, according to the INEI.
Peruvians go shopping more frequently, but in less volume
Infographic – The Republic
Source: Larepublica
Alia is a professional author and journalist, working at 247 news agency. She writes on various topics from economy news to general interest pieces, providing readers with relevant and informative content. With years of experience, she brings a unique perspective and in-depth analysis to her work.
