“When I got home from the store I realized that I had saved $1.96 on a total bill of $37.46; That’s what it said on the bill. Marcos Bastidas says this with surprise. It happened this Wednesday, August 16, when she went shopping for her mom, who couldn’t do it because she was sick.
Unknowingly, he included in his list four products that are on discount this week in that supermarket chain: detergent, margarine, oil and mayonnaise, two of these white brands or their own in this chain. Like Bastidas, many customers are unaware of the discounts they can get on their purchases and in the end, even though they spend, they end up saving.
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But these seasonal deals are just one of the ways you can save in supermarkets, according to Guillermo Granja, a personal finance expert from Ecotec University.
In any case, the expert recommends that you buy only what is needed first and make a list to avoid impulse purchases. Another thing is to check the supermarket aisles for deals of the week. And as a third tip, look for white or supermarket brands.
“Another way to save money is to buy, for example, non-perishable products, such as cleaning products, but in larger quantities because the unit price per gram is lower than if we buy small quantities,” advises Granja.
He also added that products such as pulses, fruits and vegetables are cheaper in markets, just like seafood; while meat, chicken and cutlets are convenient to buy in supermarkets specializing in meat.
He assured that the final savings strategy depends on the customers, as knowing the product rotation at home is key. “That’s how you know that the presentation of 5 kg of detergent lasts for a month and you can buy two for supply, always one in reserve so that the price does not rise, logically when it is on sale in the supermarket”, advises Granja, who assured that with these tips you can save and up to 20%.
Economist and entrepreneur Miguel Rossignoli agrees with Granja, pointing out that customers should seek at least 20% savings, either through promotions that are realized in relation to their costs and real needs or by making decisions aware of their spending and spending priorities.
“Thinking that getting a promotion when we spend on something we long for or want means saving is incorrect; in fact, all we achieve by assuming this is to reduce our purchasing power to what really matters. As such, it affects our personal and family stability in the long term and in the long run,” analyzed Rossignoli.
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Returning to the 20% savings, the expert assured that this strategy applied gradually and always based on a person’s real income provides a competitive advantage in the market. “We can negotiate without abusing consumer credit, but these savings will only be real as long as they come from our expenses related to personal and family needs, not from the wants or desires of consumers,” he reiterated.
As for the credit, Granja assured that it is always preferable to pay in cash when buying in a supermarket, unless the client is given three months without interest and that his flow is used to pay the fee.
How can supermarkets offer discounts?
In the case of Tía, the chain explained that they are constantly working on negotiation strategies with their more than a thousand suppliers to offer special prices, deals and promotions. And that part of the contribution to the development of the local supply chain is the inclusion of small and medium-sized enterprises in their offer, generating business opportunities.
In terms of demand behavior under discount conditions, the company found that the acceptance of the products put on promotion was very good, achieving an increase in sales of up to 15% for some of the products. “We always try to meet the needs of consumers. For this reason, our offer always includes products from the basic basket, household items, hygiene and cleaning products”.
Savings for Christmas and the end of the year
Making savings isn’t just about shopping at supermarkets. Eduardo Román, Senior Manager of Finance and Administration of Equinoccial Insurance, assures that, due to the proximity of dates in which more consumerism is generated, such as Christmas and the end of the year, it is important to take into account additional recommendations.
One is to organize the finances. Román recommended making details of monthly income and expenses to have a clear vision of the borrowing capacity or direct payments we have.
You also need to cut micro-costs. “If you don’t take into account your daily expenses, you won’t be able to identify the large sums used to buy coffee, cigarettes, snacksalcohol, etc. You will realize that at the end of the month you can save,” advises the expert, who also believes that listing products in advance increases the chances of a good offer.
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Source: Eluniverso
Alia is a professional author and journalist, working at 247 news agency. She writes on various topics from economy news to general interest pieces, providing readers with relevant and informative content. With years of experience, she brings a unique perspective and in-depth analysis to her work.
