Peruvians usually visit supermarkets and hypermarkets to supply their homes. However, not many know that these 2 types of establishment they differ from each other. Although the characteristics of each one go unnoticed, both offer a great variety of products and prices; and also its stores are distributed throughout the country. Regarding this, in this note you will know how to distinguish and identify them.
What is the difference between a supermarket and a hypermarket?
A supermarket is designed to sell a variety of groceries and family products. Instead, the hypermarket offers a broader offer that includes clothing and household appliances. To this is added that the latter have a higher operating cost, so their prices are higher.
Due to these characteristics, their locations also differ. A supermarket is usually located in an urban area; while a hypermarket, on a main avenue or on the outskirts of the city, since they require more space.
It should also be noted that both have different marketing plans. The first uses, above all, discounts to attract the public, but the second prefers to attract the public through loyalty campaigns.
Examples of supermarkets are the Vivanda stores, since they are exclusively dedicated to the sale of food and household items. While the main hypermarkets in Peru correspond to the Tottus, Wong or Plaza Vea stores, where they also sell clothing or electrical appliances.
What is the largest property in Peru?
In Peru, hypermarkets are the largest venues because most of them have ample parking. Some are even inside shopping malls. This characteristic distinguishes them from supermarkets, which have a more limited parking area, since they expect fewer people.
Source: Larepublica
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