Starbucks, one of the largest international coffee shop chains in the world, celebrated its 20th anniversary since the opening of its first establishment in Peru. It is thus that, from the inauguration in 2003 of the premises in the Gutiérrez oval, the expansion has been constant and to date they have 111 stores nationwide, of which 80% (94) are concentrated in Lima, while 17 are located in 10 regions of the country. Besides, the American company has more than 1,700 workers.
In provinces, Arequipa It is the city with the most coffee shops (5), followed by others such as Chimbote, Trujillo, Piura, Cajamarca and Chiclayo. Internationally, Starbucks owns 1,635 stores in 24 markets in Latin America and the Caribbean. Check in the following note how many stores will open this 2023.
What are Starbucks plans for this year in Peru?
“This year, we have had five openings and We hope to open five more before closing in 2023. All of them come with Greener Stores certification models. Currently, we have three certified stores and from now on, the global plan that Starbucks has for 2030 is to have a majority of stores certified with these sustainability models,” he reported in dialogue with The Republic Cristel Delgado, brand manager of Starbucks Peru.
Likewise, Delgado pointed out that some of the new stores will be located in Lima, in segments where there are currently no cafeterias, and others outside the capital. Likewise, he transcended that the total projected investment would be approximately US$2 million.
The Greener Store is a model that aims to prioritize sustainability and implement measures to reduce consumption of water, electricity, and carbon footprint by up to 50%. So far, there are three coffee shops in Peru, located in Wong de Plaza San Miguel, Mallplaza de Comas and on Av. Fruit trees (La Molina).
Cristel Delgado, brand manager of Starbucks Peru. Photo: Starbucks
How much does an average Peruvian spend at Starbucks?
Peruvian customers spend on averageor US$3 when you go to Starbucks, a figure that resembles that of other Latin American countries.
“Within the world we are one of the most conservative countries in the ticket, it is an average of 3 dollars. You have European countries that have much larger tickets, we are in the average of what the region has”, added Delgado.
In this line, 98% of the food (food) that is sold in the establishments are of Peruvian origin, as well as the containers that are used, which are of national production. In addition, for 51 years, the company has used and exported the Peru coffee, which comes from the Quillabamba valley (Cusco) at 1,650 meters above sea level.
It should be noted that, in commemoration of the 20th anniversary, the chain has launched the Starbucks Peru Mujeres de Junín initiative, in which 130 women coffee growers from the producers’ association known as “Caniari” from Junin They are promoting the development of a variety of coffee that will be marketed in coffee shops and exported to 23 countries.
Source: Larepublica
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