How to make the orange economy grow and become stronger is a topic of passionate discussion among creatives, artists, cultural managers, musicians, designers… The point is that the orange economy – which covers all these creative actors – requires more formalization, training and guidance in order to reach the commercialization process.

Two lectures will be held on these topics, on July 26, starting at 6:00 p.m., at the campus of the International University of SEK (Mariana de Jesús and Italy), in Quito.

Fernando del Vecchio, director of the UISEK Business School and one of the speakers, explains that the orange economy is connected to the creative and cultural industry. Something like green economy has to do with environmentally friendly issues and purple has to do with women’s issues. Those who have studied the subject believe that Latin America has great potential in the orange economy.

Del Vecchio comments that it is important to work on the training of entrepreneurs who are creative, who are designers, are involved in theater, music, go to museums, but have no orientation, and in many cases no management capacity to market their products.

According to experts, it would be important to be able to promote the marketing of these products, which can represent a significant percentage of countries’ GDP. For example, in Mexico it is 5%, while only in the city of Buenos Aires in Argentina it reaches 8% of GDP.

Another point of debate on this issue is how many actors in the creative industry pay taxes and others live off taxes. As an example, he cites Argentina, where there are successful films that come from private initiative and pay tax at the box office. And there are other initiatives that are financed from these taxes and which, although they are creative issues, have no market significance.

Again, creators, especially from Latin America, devote all their attention to product creation, but not to their marketing. In other countries like the USA, on the other hand, a huge industry has been created that generates huge revenues.

These types of concepts became popular with the publication of the book The Orange Economy: Infinite Opportunity, Iván Duque and Felipe Buitrago, former President and former Minister of Culture of Colombia. Del Vecchio says that there is a debate going on in Colombia right now because they want that concept to disappear, as part of the political conflicts that exist in that country.

In addition to this type of struggle, Del Vecchio assures that he has been trying to create training in this sector for several years. He organized workshops and wrote books about it.

Among them are books for free download at https://fernandodelvecchio.com/libros/. If I had to give specific tips creatives to improve the financial economic theme of their ventures would be:

So Del Vecchio invited those interested to participate in the free event on July 26.