After the introduction of new vehicle models to the Ecuadorian market at the Autoshow 2023, which opened last Tuesday, at this fair – which will be open to the public until this Sunday, July 16 – the biggest movement was advertising on the stands of each of the brands. The comings and goings of participants who were looking for the best option for buying a new vehicle was the backbone of the event, which has been held for 32 years.

Those interested in buying a vehicle were looking for the best option that fits their pocket. James, for example, was looking for financing, and one of the alternatives that attracted his attention the most was the Kwid model from the French brand Renault, which is offered at the event for $14,825, the cheapest car on display at the Autoshow. “I plan to sell the motorcycle and thus get the money for the entrance fee”, he is already thinking of which bank to do so.

During the six days of the Autoshow, 20 new models will be launched, more than half of which will be electric

However, the cheapest vehicle to buy at the autoshow is the Kia Picanto, at $12,990. The brand pointed out that the vehicle is not physically displayed at the fair, but they offer it to those who visit them at the fair.

The South Korean brand is the one leading the sales in the light vehicle category in the first half of 2023 with 11,358 units sold between cars and SUVs; and in ranking Overall, adding to pick-ups, vans, buses and trucks, it ranks second with 11,435 vehicles sold. In addition, the Picanto is the third best-selling model in the country with 1,349 vehicles sold in the first six months of this year, behind Chevrolet’s Joy Black (1,411 sold) and another model of the same brand, the Solut, which sold 3,624 units and leads as the best-selling model.

Another of the cheapest options at the event is the Changan V3, a sedan that the Chinese brand is offering for $15,990. To attract potential buyers, sellers highlight the vehicle’s strengths, such as an interior with modern finishes, a retro camera, rear proximity sensors and a steering wheel with multi-function controls and buttons. It also offers an anti-lock braking system and hill start assist. Its power is 92 HP, and the torque is 131 Nm.

The Changan V3 is among the cheapest vehicles at the show with a price tag of $15,990. Photo: JESUS​​​​​ALAVA

The automotive industry has sold 69,947 new vehicles so far this year from January to June, 10.6% more than in the same period in 2022 when 63,219 units were sold, according to the latest official data from the Association of Automobile Companies of Ecuador (Aeade).

New electric models, presented at the Autoshow 2023, mark the path of their brands towards long-term sustainability plans

Meanwhile, Renault puts another model on the Autoshow’s lowest price list. This time it’s the Sandero with a price tag of $16,455. This vehicle has lights in the mirrors that are electric, its brakes are ABS, and it has a hill start system. Its power is 11 HP, and the torque is 156 Nm.

Another model that is considered one of the most sought after is the Arrizo 5 Pro, a sedan that sells from $16,490, according to Christian Cazar, Chery Brand Manager in Ecuador, who assures that this price is special for the event. Chery, represented by Corporación Maresa, is the top Chinese brand in sales in Ecuador and fifth overall with 3,446 units sold in the first half of the year, according to Aeade data.

These are the best-selling vehicles in Ecuador in the first half of 2023, nearly surpassing the records of 2011 and 2018.

Another Chinese brand, JAC, offers its JS2 model, an SUV that retails for $16,990. It brings a sporty style, a power of 111 hp and a torque of 146 Nm. DFSK, also from the Asian giant, represented by Automekano, is exhibiting its 500 model, an SUV with 116 hp and 148 Nm of torque, priced at $17,990. The brand also offers the 560 model priced at $19,990. It is another SUV with 3 rows of seats, with a capacity of seven passengers. Its power is 137 HP, and the torque is 187 Nm.

Chinese brand DFSK’s Model 500 sells for $17,990 at the 2023 Autoshow. Photo: JESUS​​​​​ALAVA

But in terms of prices, Autoshow offers all kinds of alternatives, such as the electric model ZS EV of the English brand MG -Morris Garage- which is sold for $35,990. Gabriel Egas, sales representative of the brand, explained the characteristics of the ZS EV model. “This model is 100% electric, it has a screen contact 8-inch, its interior is modern with leather finishes. He also has 6 airbags, its technology enables safe and intelligent driving. The power of this vehicle is 174 hp with a torque of 280 Nm.

Other high-end vehicles range in price from $60,000 to nearly $100,000, such as the Hyundai Ioniq 5, a 100% electric vehicle priced from $65,000 to $70,000. The F150 and Raptor New Ranger Raptor trucks are priced at $89,970 and $99,990, respectively. Meanwhile, the Sportback version of the Q8 e-tron, also a 100% electric alternative from German brand Audi, is priced at $84,490.