Almacenes Tía will close this 2021 with 10 new stores

With seven new stores open this year in four provinces (three in Guayaquil and one in Durán, Quito, Caluma and Portoviejo) as an achievement this year, Almacenes Tía turned 61 this week.

“The goal for 2021 is to close with 10 new stores. In addition to the sectors and cities where we have already opened, we aim to continue growing in Guayaquil and in the cantons of the province of Orellana ”, says Noralva Rengifo, director of marketing, who adds that investment in Ecuador is a key axis of the company and in the current year a budget of 11.1 million dollars has been assigned to the construction of new stores to reach new sectors and cities.

In addition, for her anniversary, Tía presented on Monday, November 29 (her anniversary day) her campaign “61 years growing together”, which commemorates all the moments lived throughout the six decades. In its framework, it will raffle four 0 km cars, 10 motorcycles, 240 home appliance kits and 350 gift cards of $ 50. Its customers will be able to participate for every $ 5 of purchases.

Rengifo expressed that the company is grateful to all the clients who have remained loyal to the brand and to whom they are joining every day, and that they will reinforce their commitment to “continue generating quality, variety and economy for Ecuadorian homes.”

“Other reasons to celebrate are the developments of innovative services that our clients demand in this new reality, such as Virtual Catalog, Mobile Application, Payment Button and In-Store Withdrawal from the app”, The company also indicated in a statement.

History of the company

61 years ago, the first Tía store was opened in Guayaquil by the hands of Czechoslovak immigrants Kerel Steuer and Federico Deutsch, on the corner of Chimborazo and Luque, where their headquarters still operate.

Six decades later, Almacenes Tía is in 22 provinces of the country with 240 stores in 108 cities. Currently being directed by Grupo De Narváez. It also generates around 8,000 direct jobs in three regions of Ecuador: Costa, Sierra and Oriente.

After the first store, a year later they opened a branch in Quito, on Guayaquil and Eugenio Mirror streets. Twenty-three years later they opened in Machala, El Oro province, where today they have ten branches; and in 1987 to Portoviejo, in Manabí, where to date they manage 24 stores.

Regarding the selection of the name Tía, “in the Czech language, the word Te-Ta represents what in South America we call aunt, that generous and affectionate relative who rewards gifts as a symbol of recognition for something well done. That was the concept, always having a generous Aunt ”, explains the company.

Now as part of the business, the company also has the project of small stores with the Más Ahorro brand (35 stores), as well as several Plazas Tía, in which their supermarkets meet with premises dedicated to other commercial activities, from banks to restaurants.

It has also developed the sale through its website (tia.com.ec) and the Tía at home service, which were accelerated in their growth by the pandemic.

Precisely in this scenario, the company created one of the initiatives of which it is most proud: the United Feed More People program, in which it worked in conjunction with the Diakonía Food Bank, with the support of public and private companies, which achieved deliver two million kilos of food for around 250,000 people; and allowed Tía the 2020 Development Superheroes award in its third edition, organized by the Inter-American Development Bank (IDB).

Rengifo also spoke of the role of social responsibility and sustainability within the company: “From its sustainability perspective, Tía manages its sustainability program El Efecto Tía, with which it promotes its mission of promoting sustainable social, environmental and economic development from the country. The Aunt Effect guides the work of the company to promote its purpose and is developed in four main lines of action: Community, Team, Value Proposition and Planet. As the vision of sustainability is transversal to the business, all areas of the organization have a role in its development. In addition, it identifies and enhances the contribution to the United Nations 2030 Agenda established in the Sustainable Development Goals (SDG) ”. (I)