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50 Ecuadorian companies are looking for new markets at the Fruit Attraction fair in Madrid, where the country has the largest stand on the premises

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Nearly 50 companies are part of the Ecuadorian delegation that arrived at the Fruit Attraction 2022 fair, which began on October 3 in Madrid, where around 1,800 exhibiting companies from 55 countries congregate. The event, which is expected to receive 90,000 people, stands as the most important fruit and vegetable event in the world, where Ecuador has the largest stand.

One of the Ecuadorian exporters is Christian Valencia, manager of Soprisa, who recalled that four years ago was the first time he attended the Fruit Attraction fair, where he negotiated with an Algerian company, which became his client and to whom he continues to send banana shipments.

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40 Ecuadorian exporters will close 2022 at fairs in Madrid, Paris and Bangkok

The Fruit Attraction 2022 fruit and vegetable meeting will last until October 6. In it, Ecuador trades bananas, pitahaya and avocado. In addition, the Corporation for the Promotion of Exports and Investments (Corpei) promotes the use of bananas in the preparation of dishes with a cooking show by the Ecuadorian author dessert pastry chef Cristina Monge.

Meanwhile, Luis Montoya, manager of Corpei, indicated that exporters have come with high expectations.

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“We hope that they reach agreements and close contracts. In addition, the time is very good because we are in a high price zone,” said Montoya, whose agency has promoted the participation of 18 Ecuadorian companies in this fair.

Galo Molina, director of Marplantis, a company dedicated to the production and export of bananas, agrees with him. According to him, the fair is strategically important due to the dates on which it takes place. “It gives us time to sign contracts for the following year. We have good expectations and want to go out and sell”, explained the manager, who assured that his company came to Madrid in three editions and has managed to generate good contacts to expand its portfolio of clients and markets.

The Minister of Production, Foreign Trade and Fisheries, Julio José Prado, also attended the fair. “I am very pleased because Ecuador has the largest stand at the fair.” And he added: “This is focused from the public and private point of view. A well-positioned strategy that does not matter who does or who promotes, but that Ecuador is seen as a whole”. Satisfaction also shared by the Ecuadorian ambassador in Madrid, Andrés Vallejo, who highlights the importance of the country having a presence in an event of this magnitude.

Europe met again with the fruits of Ecuador at Fruit Attraction 2021, in Madrid

In addition, with its powdered avocado proposal, Ecuador is a finalist in the Fruit Attraction Food Innovation contest. Participants must defend their product before a jury on October 6 and there will be three winners with a prize of 2,000 euros each.

Meanwhile, the fair is also the setting for an investment attraction strategy for the country. With a delegation of five ministers, the Ecuador Open for Business initiative will be promoted. The event will be this October 5 and will be attended by more than 200 large Spanish companies, as well as European companies that will be promoted a catalog of investments. (YO)

Source: Eluniverso

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