The Saint John festivity from 2023 mobilized around 100,000 people in the cities of Iquitos (Loreto), Pucallpa (Ucayali) and Tarapoto (San Martín), which generated an economic impact of S/16 million, reported the Minister of Foreign Trade and Tourism, Juan Carlos Mathews.
According to the official, this is the result of a study prepared by the General Directorate of Research and Studies on Tourism and Crafts (DGIETA) of the Vice Ministry of Tourism, which indicated that around 19.1% of the visitors were national tourists. , 1.9% were foreigners and the rest (79%) were local residents.
“The Peruvian jungle regions have enormous tourism potential; As a landscape, the jungle is of exceptional beauty, in which the greenery of its forests, its mighty rivers and the variety of its landscapes overwhelm the spirit”, stated the head of the sector.
tourism performance
According to the study, in Iquitos, 12% of the attendees were national tourists, 1.1% were foreign tourists and the rest were local residents (86.9%). The main reason for traveling during this holiday was to observe the landscapes and nature (56.9%), then to participate in the festival of San Juan (25.5%) and gastronomy (24.8%).
Foreign tourists reside mainly in European countries (57.1%) and South America (28.6%). In the case of national tourists, 57.9% were residents of Lima and 14% of Loreto. On average, tourists stayed five nights, generating an average cost of S/462 (domestic tourists) and S/ 663 (foreign tourists). Likewise, 83.9% of visitors planned their trip.
In Tarapoto, 21% of those attending the festival were national tourists, 1% were foreign tourists and the rest were local residents (78.2%). The main reason for traveling was for its landscapes and nature (57.1%), tourist places (52.8%), gastronomy (33.0%) and for the festival of San Juan (9.9%).
Foreign tourists were mainly from the United States and Argentina. In the case of national tourists, 48.5% were residents of Lima and 9.2% of San Martín. On average, tourists stayed four nights, generating an average cost per person of S/ 544 (domestic tourists) and S/ 930 (foreign tourists). Likewise, 89.2% of visitors planned their trip and 46.2% of visitors searched for information before leaving on their trip.
The most visited tourist places were: The Plaza de Armas (83.0%), Castillo de Lamas (44.8%), La Laguna Azul (39.2%), Ahuashiyacu Waterfall (32.1%), Thermal Baths from San Mateo (25.9%), Rio Tío Yacu (21.2%) and Taytamaki (20.8%).
According to the study, in Pucallpa, 30.7% of those attending the festival were national tourists, 5.1% were foreign tourists and the rest were local residents (64.2%). The main reason for traveling during this holiday was for its landscapes and nature (41.5%), followed by its good gastronomy (37.3%) and the festival of San Juan (22.3%).
Foreign tourists were from Europe (40.0%), South America (33.3%) and North America (26.7%). In the case of national tourists, 37.8% were residents of Lima, 12.2% were from Huánuco and 8.9% from Ucayali.
On average, tourists stayed 4 nights, generating an average cost per person of S/625 (domestic tourists) and S/ 1,196 (foreign tourists). Likewise, 78.2% of visitors planned their trip and 14.5% of visitors searched for information before leaving on their trip.
Source: Larepublica
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