Christmas: What strategies should entrepreneurs implement to maximize their sales?

The holidays are approaching and the entrepreneurs are getting ready for the campaign in order to satisfy consumer demand. A report by the National Institute of Statistics and Informatics (INEI) revealed that, in 2020, 235,447 enterprises were created in the country. Most of these dedicated to retail.

However, this season there may be many other Peruvians who dare to undertake and it is not enough to want to sell. You also need a business plan that has a strategy according to the objectives of the organization. With a correct implementation, great results can be obtained and even a growth of up to 500%, says Edson Campaña, CEO of Securex Peru.

That is why the specialist shares recommendations when considering strategies to bet on innovation.

1. Know the profile of your audience

Before starting a business it is important know the public’s profile to which you want to reach. The more we know about them the better. For this purpose, some characteristics such as sex, age, tastes, interests and more must be considered.

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2. Digital payments

The pandemic brought a great expansion in the digitization of Peruvian companies. It is for this reason that it is recommended that entrepreneurs can implement digital payments in their businesses. In addition, it will have a greater reach, since more and more Peruvians prefer to pay with them.

3. Invest in social networks

Social networks are important when it comes to entrepreneurship. You must make use of all the channels to publicize your business and that implies investing in a community manager who can publicize your products and generate interest for consumers.

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4. Long-term projection

Although there are seasons of high demand such as Christmas or Mother’s Day, it is important that businesses can visualize their permanence in the market for a long time, only then will profitability be generated and favorable economic results will be obtained.

5. Have a good work team

It is important to be surrounded by a work team, which will be the support day by day. A leader can supervise. However, it could not perform all the tasks. So it is vital to train team members to provide a unique experience to consumers.