American Eagle, an American clothing brand that arrived in Ecuador last May with an expansion plan of at least six stores in three years, started a social campaign called Dona Tu Jean. This initiative seeks to provide support to vulnerable communities in the country through the collection of jeans in good condition, which in addition to benefiting people with limited resources will also help save the planet through “circular fashion”, which promotes products that have more than one use.
So American Eagle reuses resources consciously and rationally to reduce impact and waste generated on the environment.
In this way, environmentally friendly people who want to join this initiative can already do so by September 22 to October 23, 2022, in your physical store The Garden Mall. But they will also be able to do it from the next September 30 at the Riocentro Shopping Center (Quito), date on which this new point of sale will be inaugurated.
In these two stores you can deliver the Jean of any brand as long as it is in good condition; in exchange for this, American Eagle will award an $18.00 bonus on the purchase of a new.
Does seven years, in Colombia, American Eagle launched this initiative, which has allowed it to collect throughout this time a total of 44,862 jeans. For now, the goal in Ecuador is to obtain 500 garmentswhich will initially be donated to low-income youth with addiction problems from the rowing foundation, a non-profit organization that cares for the well-being of the most needy and serves the less favored society with social assistance programs, in order to have a harmonious and sustainable socioeconomic development.
The clothing brand, founded in 1977, seeks to generate a real positive impact in the communities with which it works and share a message of union, hope and empathy with all its customers.
The company plans open six stores in three years in Ecuador. In addition to the two stores in Quito (in Mall El Jardín, which is already in operation, and the one in Riocentro, which will open in two more days), in this second semester it plans to open a store in Guayaquil. In the next few years, a store could possibly be opened in Cuenca, Manta and Ambato, the company said.
American Eagle has been in business since 1977. The brand is present in more than thirty countries, such as the United States (where it was born), Canada and Japan. It also has a presence in the Middle East. In South America it is already in Panama, Costa Rica, Peru and Chile. After arriving in Ecuador, in the region “only Argentina, Brazil and Venezuela are missing, but because they are countries that have entry restrictions, and Venezuela because of the situation they are experiencing,” he commented. Maria Mercedes Jaramillo marketing manager of American Eagle for Colombia and Ecuador. The clothes are also imported from different parts of Asia, from India and others. (YO)