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World Tourism Day: recovery would be achieved in 2024, according to Promperú

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This September 27th is World Tourism Day. In Peru, this has been one of the sectors hardest hit by the pandemic and to date it has not achieved 100% recovery; nevertheless, Promperú reiterates that it is possible that it will reach 2019 figures in 2024.

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“Tourism is a transversal activity that generates many jobs, not only for hotels and travel agencies. Tourism is that great industry without a chimney that generates a lot of work, and in Peru there is a lot of potential”, highlighted Amora Carbajal, executive president of Promperú during the Rethinking Tourism event, organized by the Congress of the republic.

To date, more than 1.5 million international tourists have arrived. In 2019, this figure exceeded 4.5 million. Secondly, More than 20 million trips have been registered for domestic tourism, but before the pandemic this number doubled, according to Mincetur.

For his part, the owner of the Ministry of Foreign Trade and Tourism (Mincetur)Roberto Sánchez, highlighted that the gastronomy sector is managing to recover with respect to sales.

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“The tax indicator indicates that there has already been a recovery in sales compared to 2019, but, if we evaluate through jobs, this remains just as delayed as at the start of the pandemic. It is not enough for there to be an initial reactivation with higher sales, but this must be sustainable to recover assets, jobs, formalize ourselves and meet obligations of the reactivation itself,” Sánchez specified.

The head of Mincetur also highlighted the measures that have been implemented to reactivate the sector, such as the extension of the Reactiva Peru program, the reduction of VAT to 8% for the entire value chain of the tourism sector for two years, as well as the approval of the community tourism law within the framework of the declaration of an emergency in the sector until December 2022.

“There is another set of initiatives that are also bearing fruit as a regulatory framework. But we need coordination with the different unions and organizations in the regions where there is capital, entrepreneurship, struggle, leadership, which we should celebrate because, if it weren’t for that resilient spirit, it would be even more difficult to reactivate the sector,” the minister commented.

Strategies and pending tasks for the tourism sector

The president of Promeperú added that the entity has been implementing different strategies, such as the promotion of biosafe tourist attractions with safe travel certificates, promoting greater spending and stay, as well as generating joint opportunities in the markets of interest so that Peru becomes a destination for meetings, travel, incentives and international events.

For his part, Carlos Canales, president of the National Chamber of Tourism (Canatur)pointed out that it is necessary to speed up the attention at the land border between Peru and Chile, in which there is a lack of personnel from the Ministry of Health, as well as to solve the administration of the purchase and sale of tickets to enter Machu Picchu.

Source: Larepublica

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