The winning ice cream of the campaign launched by the Pingüino brand to recall its classics from the 80s was chemisse, and thus this product returned to the Ecuadorian market to attract new generations.

The first appearance took place at the Big Brands event, Best Branding Awards 2023, held on June 15. Within this framework, Pingüino carried out the relaunch of the chemissa as a ball and shared with more than 200 visitors this ice cream with a creamy milk base with a cinnamon flavor, half covered in dark chocolate, one of the well-remembered icons of the brand by consumers. in the 1980s who voted for the return of this ice cream.

Penguin Ice Cream returns to the 80s, continues its old logo and promises to bring back the ice cream of that time

Verónica Gullqui, manager of the Chemisse brand, highlighted the Pingüin proposal which – in order to celebrate its 70th anniversary – “revives this coveted product and offers it again to its usual audience, hoping that it will also be a favorite of a new generation of consumers.

It is a limited edition, and the price is 0.50 USD, the company reported.

Penguin Ice Cream has a history dating back to 1953, when Edmundo Kronfle brought the idea of ​​ice cream production from Europe and became a pioneering brand in the implementation of “ice cream machines” or “canillitas”. “Where there are inhabitants, there must be a Penguin,” said Kronfle as he commanded. On Wednesdays, he opened his factory – in Chile and Letamendi – to schools, for children in the fourth, fifth and sixth grades, so they could take as much ice cream as they wanted. “That’s how I put the name Penguin in the minds of children.” His line was “When they say ice cream, look for a penguin.” – That’s how I equated the word ice cream with Penguin. This is how he told it during last year’s visit to the factory, which is now located on the other side of town and where he was invited to congratulate the brand he created on its 70th birthday.

Penguin founder sings ‘Happy Birthday’ 70 to brand sold decades ago to Unilever

In 1996, it was sold to Unilever, which still manages it today, and “the company has managed to stay relevant for 70 years, thanks to quality products, its commitment to the community and constant innovation, always doing what they do best: creating magic. We are focused on that to make Penguin’s purpose a reality We know the power of moments of happiness, shared with family, friends and even the little ones snack have a good time with yourself,” commented Gullqui.