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Volkswagen dealers in Ecuador will renew their image from 2023

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Volkswagen will modernize the image of all its dealers in Ecuador from 2023; and, as part of this project, which is also global, Volkswagen Ecuador, together with its strategic partner Ecuawagen, recently opened its new dealership with a 100% renewed image.

At the event was Fernando Badía, executive manager of Sales, Marketing and After Sales of Volkswagen Latin Americaas well as the board of directors of Impoventura, which since February 2019 has been the importer and representative of Volkswagen’s line of cars and SUVs in Ecuador.

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Meanwhile, the firm explained that the structure and design of this new service point, located on Av. Granados E14-70 and Isla Marchena, show a more human, inviting, stimulating and focused brand, and comply with the standards and guidelines established in the global image manual of the German brand Volkswagen, which is part of the twelve that make up the Volkswagen AG Group. The other eleven brands are Audi, Seat, Skoda, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN.

“We are very excited to be able to inaugurate this wonderful space with the brand’s new image, which is a great milestone for Volkswagen in Ecuador. We know that this has been possible thanks to the management of Impoventura and its network of dealers, and we are convinced that we will continue to move forward steadily with this renewal, which is designed to further consolidate the link with the public,” said Badía.

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For its part, Pamela Jiménez, Volkswagen Ecuador Dealer Development Manager, explained that “Ecuawagen is the first Volkswagen point 100% aligned with the New Brand Design, but this image change has been gradually implemented in several of the dealerships, starting with the change of the brand clips with the new logo, as well as adaptations in the different points. Our aspiration is to have the project completed throughout the network at a national level by the end of 2023″. (YO)

Source: Eluniverso

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