On July 1, 2023, the Legislative Decree 1524which modifies the “Single Taxpayer Registry Law and other regulations related to said registry.” The regulation requires, among other things, that influencers, youtubers or those who sell online or social networks enter the Single Taxpayer Registry (RUC) in their publications.
“In detail, this new provision requires all providers that offer goods or services through digital e-commerce platforms, social networks, web pages, advertising emails, among other digital media, to report and place the RUC number, followed by the name , denomination or company name, in all the documentation through which they offer their goods or services, ”says Karina Quindeleader of the study’s regulatory and compliance area Miguel Mur & Abogados.
Infringements and sanctions
Likewise, Quinde notes that the norm has provided that Indecopi has powers to oversee that all advertising complies with this new requirement.
“With the new provision, not only will it be possible to be subject to a sanction at the level of tax regulations, but also from the area of unfair competition; situation that may be punishable from a reprimand to 700 UIT (S / 2 million 765,000) ”, he comments.
It is important to remember that, according to Article 12 of the Consumer Protection and Defense Code, Law No. 29571, commercial advertising of products and services is governed by the regulations contained in Legislative Decree No. 1044, which approves the Repression Law. of Unfair Competition.
Source: Larepublica
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